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Franchise Broker vs. Franchise Consultant

Franchise Broker

A franchise broker acts as a matchmaker between prospective franchisees and franchisors. They help identify suitable opportunities and guide candidates through the initial stages of evaluation. Brokers usually earn a commission from the franchisor for successful matches.

Franchise Consultant

A franchise consultant provides advisory services to both franchisees and franchisors. Consultants may help with franchise selection, operational improvements, growth strategy, or legal compliance. They typically charge fees for their services rather than earning a commission from the franchisor.

Key Differences

Feature	Franchise Broker	Franchise Consultant
Role	Matchmaker	Advisor/Strategist
Compensation	Commission from franchisor	Fee from client
Focus	Identifying opportunities	Evaluating, planning, or optimizing
Client	Prospective franchisee	Franchisee or franchisor

Legal Disclaimer

This content is for general informational purposes only and does not constitute financial, legal, or investment advice. Always consult qualified professionals before engaging with a broker or consultant.

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