Aldea Home & Baby Brings Its Chic, Family-Focused Retail Experience to San Jose This Fall

Beloved California brand continues expansion — now inviting entrepreneurs to join its growing franchise network

August 15, 2025 // FranchisePR.com // SAN FRANCISCO, CA – For 20 years, Aldea Home & Baby has been where style-conscious parents and design lovers go to find beautiful, functional, and sustainable products for their homes and little ones. Now, the beloved California brand is expanding again — opening a new San Jose location this October and offering franchise opportunities for entrepreneurs who want to bring Aldea’s signature shopping experience to their own communities.

The new store at 1123 Lincoln Avenue will be the company’s fourth location nationwide and its third in California, reinforcing Aldea’s commitment to thoughtful growth in markets where quality, sustainability, and personal service matter most.

“Our journey started in California twenty years ago, and now, as we step confidently into franchising, we’re inviting entrepreneurs to join us in sharing what has made Aldea special since 2005,” said Johanna Bialkin, Founder & CEO. “We’re passionate about supporting our franchise partners just as much as we support our customers — with a proven business model, trusted brand reputation, and a growing market that’s full of opportunity.”

With the global baby products market projected to reach $575.8 billion by 2033 and growing at a 6.0% annual rate, Aldea Home & Baby offers franchise owners the chance to step into a thriving, recession-resistant industry with multiple revenue streams and strong consumer demand.

About Aldea Home & Baby
Since 2005, Aldea Home & Baby has been blending style, functionality, and sustainability to create a unique shopping experience for modern families. The brand’s curated product selection and dedication to customer service have earned it a loyal following across California and beyond. Now, through franchising, Aldea is partnering with passionate entrepreneurs to bring its concept to more communities nationwide.

Franchise Opportunities Available
Entrepreneurs who want to own a business that blends profitability with purpose now have the opportunity to bring Aldea Home & Baby to their own community. The brand offers comprehensive training, ongoing marketing support, and a turnkey operational system designed to set franchise partners up for success from day one.