ALEXIS LAUREN Targets Austin & Dallas as Prime Markets in National Franchise Expansion Strategy

Ultra-luxe medspa brand looks to bring premium, personalized aesthetic skincare to Texas

MIAMI, Fla. // FranchisePR.com // Feb. 3, 2026 – As the global medspa industry continues its rapid expansion, projected to reach $78.23 billion by 2033, ALEXIS LAUREN, the ultra-luxe, founder-led medspa brand redefining personalized aesthetic treatments and skincare, is setting its sights on Texas with Austin and Dallas identified as priority markets for franchise growth.

Known for its simplified, outcome-driven approach to medical-grade aesthetics and elevated hospitality, ALEXIS LAUREN sees Austin and Dallas as natural fits for its premium brand positioning. Both cities offer affluent, wellness-driven communities, strong entrepreneurial activity, and a growing demand for high-end beauty and lifestyle experiences.

“Austin and Dallas represent everything ALEXIS LAUREN looks for in a market: culture, growth, and a community that values luxury, wellness, and intentional self-care,” said Alexis Renda, Founder and CEO of ALEXIS LAUREN. “These are cities where our brand’s elevated approach to aesthetics and personalized care will truly resonate, and we’re excited to explore opportunities to expand into Texas.”

While Austin and Dallas are the initial focus, the brand sees significant long-term opportunity throughout the state. Additional high-potential markets such as Houston, San Antonio, and Fort Worth, along with affluent suburbs and luxury-oriented neighborhoods across Texas, present strong future expansion possibilities for the ALEXIS LAUREN brand.

“These markets are not just about expansion, they’re about alignment,” said Jen Allers, Director of Franchise Development at ALEXIS LAUREN. “We are looking to connect with visionary partners who understand the importance of personalized service, thoughtful growth, and elevated hospitality. Our goal is to scale in a way that protects the quality and reputation of the ALEXIS LAUREN experience.”

As ALEXIS LAUREN targets Austin and Dallas, the brand is seeking franchise partners who are interested in building a luxury, community-centered business within the fast-growing medspa category.

Franchise partners will benefit from:

• Strong unit economics, including an average unit volume (AUV) of $1.89 million
• Comprehensive, end-to-end franchise playbook, including training, marketing, operational support, and guidance in securing a medical director
• Holistic “Beauty Collective” model, where services work together to create a seamless client experience, drive repeat business, and support scalable growth
• Entry into one of the fastest-growing categories in beauty and wellness

For more information about franchising with ALEXIS LAUREN, visit https://alexislauren.com/pages/medspa-franchise.

ALEXIS LAUREN

Founded in 2022, ALEXIS LAUREN is an ultra-luxe beauty collective and luxury medspa delivering personalized, medical-grade aesthetic treatments through a simplified, intention-led approach. Rooted in science and elevated hospitality, the brand is designed to eliminate the paradox of choice by guiding clients through curated care without hidden add-ons. Headquartered in Miami, ALEXIS LAUREN currently operates two corporate locations and has launched franchising to support thoughtful expansion into new U.S. markets. For more information, please visit https://alexislauren.com/pages/medspa-franchise, or follow ALEXIS LAUREN on LinkedIn and Instagram.