Another Broken Egg Cafe Names Chris Eby Vice President of Development

Franchise Development Veteran with 18 Years of Industry Experience to Lead Next Chapter of Strategic Growth

ORLANDO, Fla. // FranchisePR.com // June 30, 2026 – Another Broken Egg Cafe, the daytime dining brand known for its bold Southern flavors, brunch experience and “craveable” dishes, today announced the promotion of Chris Eby to Vice President of Development. The move reflects the 100+ unit brand’s continued investment in disciplined, franchise growth as it brings new qualified franchisees into the system and expands its footprint in target markets across the country.

In his new role, Eby will lead national franchise development strategy for Another Broken Egg Cafe, drawing on more than three decades of business experience, including 18 years in franchising. The promotion elevates a leader who is already deeply familiar to the brand’s franchise community, having worked directly with many current franchisees through their own discovery and onboarding.

“Chris has been instrumental in building the franchise development engine that has made Another Broken Egg Cafe a leader in the daytime dining space, and this promotion reflects the trust he’s earned across our franchise community,” said Jorge Salvat, President and CEO of Another Broken Egg Cafe. “As we look ahead, our growth strategy is about finding the right franchisee partners for the right markets and giving them the support to succeed. Chris is the perfect leader to carry that forward.”

Eby joined Another Broken Egg Cafe in 2021 as Director of Franchise Sales, where he has helped lead national franchise development, consistently averaging more than 25 units sold annually. Eby redesigned the brand’s lead generation and pipeline architecture, built a data-driven tracking system that improved forecasting accuracy and visibility into development performance, and personally guided franchise candidates through discovery, validation and closing.

Before joining Another Broken Egg Cafe, Eby spent seven years as Senior Manager of Franchise Development for Firehouse Subs, where he secured more than 300 new franchisees, representing over 1,000 unit commitments, during one of the most active growth periods in the brand’s history.

“I’m honored to step into this role, and I don’t take lightly what it means to lead development for a brand this many people trust with their livelihood,” said Chris Eby, Vice President of Development for Another Broken Egg Cafe. “I’ve spent years sitting across the table from our franchisees during discovery, and I know what they need to feel confident before they sign. That’s what I’m focused on now – making sure every new franchisee partner has the support, real estate guidance and operational clarity to open strong and build profitable cafes in their communities.”

Eby is quickly bringing fresh energy to Another Broken Egg Cafe’s development strategy, working on enhancements to the real estate and site selection process, a refined approach to franchise sales, improved lead generation tactics, and a new incentive program designed to support franchisee growth, with more details to be announced soon.

As part of the brand’s continued investment in franchise growth, Another Broken Egg Cafe has also named Shae Schultz as Director of Franchise Sales. Schultz brings more than 15 years of franchise development experience, most recently with Yogurtland and iCode School, and will work alongside Eby to qualify candidates, manage the pipeline and grow the brand’s franchisee base in priority markets.

With 10 to 12 locations opening annually over the last several years, Another Broken Egg Cafe’s daytime-only model continues to stand out to prospective franchisees. The brand’s single-shift structure eliminates dinner and late-night staffing, supporting stronger work-life balance for owners and staff while simplifying day-to-day operations. Franchisees enjoy average unit volumes of $1.75 million across the system, with top-quartile operators reaching $2.4 million, and roughly half own multiple cafes – underscoring a reliable, sustainable growth pace driven by operator demand.

To learn more about franchise opportunities with Another Broken Egg Cafe, please visit https://www.anotherbrokeneggfranchise.com.

About Another Broken Egg Cafe

Another Broken Egg Cafe of America Franchising, LLC (Another Broken Egg Cafe®) is an elevated breakfast, brunch, and lunch restaurant that celebrates everyday moments with an award-winning, chef-driven menu featuring Southern-inspired flavors and handcrafted cocktails and mocktails. The brand offers a wide variety of innovative twists on classic dishes with something for every guest, including gluten-friendly, vegetarian, and kid-friendly options.

With a passion for exceptional food and hospitality demonstrated through its high-quality ingredients and inspired service, Another Broken Egg Cafe operates more than 100 locations in 17 states, with nearly 100 more in development nationwide. According to Franchise Business Review, 90% of Another Broken Egg Cafe franchisees said they would franchise with the brand again, among the strongest satisfaction scores in the category. With 30 years of experience in the daytime cafe category, the company has been featured in Entrepreneur’s 2025 “Franchise 500” list, as well as Franchise Times’ “Top 400” and “Fast & Serious” lists in 2024.

For more information, please visit https://www.anotherbrokeneggfranchise.com.

Media contact
Matt Ritter
Founder & CEO
C: 954-647-3383
hera-group.com