Avendelle Assisted Living Celebrates Women Pioneering Change in Senior Care

Founder Esther Cromwell Leads the Charge in Elevating Senior Care Through Residential Assisted Living

RALEIGH, NC – In honor of Women’s History Month, Avendelle Assisted Living, a leading Residential Assisted Living (RAL) franchise, is spotlighting the women shaping the future of senior care. Leading the charge is Founder and CEO Esther Cromwell, whose pioneering work with the RAL model has transformed what compassionate, home-like senior care looks like.

Cromwell’s journey began with a simple yet powerful mission—to create a more personal and dignified alternative to traditional assisted living. Frustrated by the lack of intimate, high-quality care options, she founded Avendelle to provide small, residential homes where seniors receive individualized attention and a true sense of belonging. Today, Avendelle is a leader in the RAL space, demonstrating the profound impact of women-driven innovation in healthcare.

“At Avendelle, our mission has always been to redefine senior care by creating a personal, home-like alternative to traditional assisted living,” said Cromwell. “By empowering our residents and the incredible women leading this industry, we are shaping the future of senior care, one home at a time.”

As part of this mission, Avendelle is home to a growing network of female franchise owners, each dedicated to expanding compassionate senior care within their communities. These women exemplify the entrepreneurial spirit that has long driven innovation in healthcare, business, and senior services:

• Amar Chatha – Avendelle at Southpoint (Durham)
• Angelic Thomas – Avendelle at Southern Oaks (Fuquay-Varina)
• Robin Mundle – Avendelle at Wingate
• Veronica (Mo) Carr – Avendelle at Carlton Pointe, Heritage, and Rolesville

“As a woman in this space, it’s inspiring to be part of a company that truly values both its residents and its leaders,” said Carr. “Senior care is such a personal industry, and Avendelle’s model allows us to bring warmth, dignity, and real connection into every home we open.”

As the demand for quality senior care grows, Avendelle remains committed to fostering opportunities for women in franchising and healthcare leadership. By supporting female entrepreneurs in the assisted living space, the brand is not only shaping the future of senior care but also empowering women to lead the charge in this evolving industry.

For more information on Avendelle Assisted Living, visit https://avendelle.com/.

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About Avendelle Assisted Living
Avendelle Assisted Living is a leader in the Residential Assisted Living industry, providing quality and personalized care for almost 20 years. Following a slogan of “Living Safely, Living Independently, and Living Comfortably,” the brand differentiates themselves in the industry with their standard of care and locations that truly feel like home. With 20 open locations across Florida and North Carolina in Apex, Cary, Fuquay-Varina, Raleigh/Durham, and Rolesville, and an additional 15+ in development, the brand is seeking to expand across the nation and beyond.