Big Chicken Names Joshua Sims Sr. Head of Marketing

August 14, 2024, LAS VEGAS – In a BIG move to build upon its leadership, Shaquille O’Neal-owned Big Chicken is adding a MVP to its executive team.

Big Chicken announced today that it has named Joshua Sims Sr. as its newly appointed Head of Marketing.

“What an opportunity we have! There’s so much runway ahead of us. I’m looking forward to putting all the right pieces into place to truly activate our brand from a 360-degree vantage point,” said Sims, a seasoned marketing pro, proud husband and father of three. “The energy and vibe within this brand are unlike anything I’ve experienced before. There’s a personal connection I have to it because of being a huge Shaquille fan, but layer on top of that a leadership team with someone as caring as CEO Josh Halpern, and I am truly blown away. Josh even called my wife to discuss the opportunity. That’s when I knew that I needed to be a part of this team.”

With an accomplished background in the most modernized digital and omnichannel brand marketing of its kind, Sims is poised to completely revolutionize the way Big Chicken connects with its guests on a local and national level. Before joining the concept, Sims served as the Senior Manager of Media & Advertising at Bojangles, where he helped to raise the brand’s digital return on ad spend (ROAS) and omnichannel sales for franchisees. His digital background began on the agency side, where he focused on delivering digital media and advertising results for brands across various verticals, including working directly with franchisees of quick-service restaurant brands such as Jersey Mike’s. He then took on a role as a digital media manager for Lewis Advertising, where he was responsible for creating, controlling and executing digital and social media ads for major clients, including Carl’s Jr. & Hardee’s (CKE Restaurants) and more. With a team-oriented and relationship-focused approach, he’s built strong partnerships with advertising platforms like META, Google, YouTube TV, Disney and Spectrum.

From 2018 to 2022, he co-founded and ran a multi-store retail chain before he and his wife sold the company. Sims’ diverse experience, from working with franchisees of small and large brands to being an entrepreneur himself, uniquely positions him to lead the marketing strategy for a brand like Big Chicken.

“As I’ve said, our careers are about so much more than just outstanding results and KPIs. While those factors are important, our careers are about the extraordinary people that we work with along the way, and I’m so glad that we crossed paths with Josh and that he decided to join us on this journey with Big Chicken,” said Josh Halpern, CEO of Big Chicken.

SOURCE Big Chicken