Category-Leading Nail Salon Brand is Partnering Exclusively with Large, Established Multi-Unit Operators To Develop Territories Across the U.S.

Townhouse today announced its U.S. franchise program.

June 17, 2026 // FranchisePR.com // NEW YORK – Nail salons are one of the last truly fragmented four-wall consumer industries left in the U.S., with no major scaled brands. The category generates an estimated $13bn in U.S. revenue annually, yet the vast majority of the market remains made up of independent “mom and pop” locations. Unlike QSR, fitness, waxing, massage and other consumer categories, there is not yet a scaled premium operator.

Founded in 2018, Townhouse operates 38 company-controlled salons across the U.K. and U.S. and has engaged in franchising with multi-unit operators. The Financial Times has recognized Townhouse as a leading beauty brand in Europe.

Townhouse has developed its systems for scale, including proprietary technology, centralized operating standards, training, modular construction and brand management. The company reports a head office team of more than 90 people with leadership experience in global franchise operations and adjacent industries. Townhouse describes its approach as a franchise model built around a standardized operating system.

Townhouse states it partners with established multi-unit operators with infrastructure, real estate capability and operational discipline to manage territories. The company notes experience in scaling high-frequency consumer brands across various sectors.

“The nail salon industry is one of the last major consumer service categories without a scaled national leader,” said Jonathan Millet, CEO of Townhouse. “Look across any major market in the U.S. and you will see hundreds of mom and pop nail salons and no major brands. Townhouse is building that leader with a small number of serious multi-unit operators. We are not looking to franchise broadly. We are looking for partners with the capability, discipline and ambition to build major regional businesses with us.”

The Townhouse model has been designed around repeatability and control. Appointments are booked digitally and a majority of revenue is booked in advance, providing revenue visibility, with a substantial share from returning customers. Salons feature a fully digital customer journey, no cash registers, self check-in technology replacing traditional front-of-house and stock deliveries per month.

The format is also designed for rollout. A typical Townhouse salon is around 950 sq ft, with location sourcing and permitting considerations described as favorable for rollout. Construction times have been described as rapid.

The brand’s profile is noted in press coverage and brand collaborations with notable brands. Openings have attracted multiple applicants per vacancy, and turnover at company-controlled locations has been reported as under 30%.

Townhouse describes its franchise model around fewer, larger partners and describes providing intensive support to franchisees, including on-site recruitment, training, pre-opening and post-opening operational guidance.

“Premium does not scale unless the operating model is disciplined,” said Juanita Huber-Millet, Founder and Creative Director of Townhouse. “The brand is not just the look of the salon or Instagram feed. It’s the standards, training, service protocols, products, technology and consistency of the client experience. That is what we have built and what we bring to our franchise partners.”

Townhouse indicates engagement with potential U.S. partners and prioritizes partner quality, operational capability and brand alignment.

SOURCE Townhouse