Cicis® Pizza Wraps a Breakout 2025 with System Growth and Record Guest Engagement

Explosive Loyalty Launch, Nostalgic Menu Moments, and Refreshed Interior Sets Framework for the New Year

January 07, 2026 // FranchisePR.com // COPPELL, Texas — Cicis® Pizza is closing out 2025 having strengthened its system, reconnected with guests and reinforced the values that have sustained the brand for more than four decades as the nation’s leading all-you-can-eat pizza buffet. Throughout the year, Cicis focused on improving the guest experience through a refreshed interior design, the launch of its first-ever loyalty program, nostalgic limited-time menu offerings, and operational enhancements that supported performance across the system.

To close out the year, Cicis delivered a 1.7% year-over-year increase in same-store sales, reflecting renewed guest engagement and continued confidence across the franchise system. The brand opened eight new restaurants, including standout locations in Calhoun and Thomasville, Georgia, and debuted its new interior prototype in Grapevine, Texas designed to enhance the dine-in experience. Development momentum continues to build, with more than 14 signed agreements and additional deals in the pipeline.

“Cicis has been in business for more than 40 years because we never lose sight of our guests,” said Jeff Hetsel, President of Cicis Pizza. “When we stay focused on quality, consistency, and the people who show up every day to serve friends and families, the results follow. That mindset is the heart of the Cicis brand, what carried us through 2025 and will continue to guide us in the new year.”

A major milestone came with the launch of Cicis Rewards™, the brand’s first national loyalty program. With more than half a million sign-ups in the first month, it is one of the most successful digital initiatives in the brand’s history. The rollout coincided with a $2.99 buffet offer, a nod to Cicis’ original buffet price from 40 years ago, which helped drive the Cicis app to the #1 ranking in the Food & Drink category on the Apple App Store. Early results indicate increased visit frequency, stronger retention, and new opportunities for franchisees to engage guests through targeted, value-driven offers.

The brand’s focus on guest satisfaction and operational consistency remained strong, with a systemwide average rating of 4.2 out of 5. Cicis also reconnected with longtime fans through the return of nostalgic menu items like the Original Chocolate Dessert, while introducing customizable offerings such as the Mix & Match Combo — reinforcing the brand’s promise of variety and value for guests.

Cicis also earned multiple industry recognitions, including a ranking on the Franchise Times Top 400 list. The brand was also honored by Pizza Marketplace with a Visionary in Technology Award and received a Franchise Innovation Award for Local Marketing Leadership. The brand was named to Pizza Marketplace’s Top 100 Movers & Shakers and Restaurant Marketing’s Top 35 Movers and Shakers, reflecting the brand’s strength in marketing execution and systemwide engagement.

Currently operating in more than 30 states, Cicis is targeting expansion in key growth markets including Florida, Georgia, Alabama, Texas, and the Carolinas. With a refreshed restaurant design, a rapidly growing loyalty base, and a value-driven operating model, the brand enters 2026 focused on sustainable growth, grounded in the same principles that built its legacy and will shape its next chapter.

About Cicis® Pizza
Founded in 1985, Coppell, Texas-based Cicis invented the Endless Pizza Buffet concept, offering guests a wide variety of pizzas, including traditional crust and flatbreads, along with pastas, salads and desserts for dine-in, to-go and catering. With nearly 300 restaurants in 30-plus states, Cicis has been ranked by CNN Money as the No. 1 “Casual Dining Pizza Chain (for your money) in America,” named by Technomic as the No. 2 “Most Kid-Friendly Chain as voted by Millennial Moms” and recognized by Nation’s Restaurant News among its Top 200 Restaurant Chains.

For more information about Cicis, visit cicis.com or facebook.com/CicisOfficial.

For more information about Cicis and the franchise opportunity, visit https://www.cicis.com/franchising.

SOURCE Cicis® Pizza