Dillas Quesadillas Announces Expansion with Primeaux Restaurant Group

June 25, 2024, DALLAS – Dillas Quesadillas (pronounced Dill-uhs) announces the signing of a new franchise development agreement with Primeaux Restaurant Group (PRG).

Led by restaurateur Pete John, PRG has opened three Dillas locations in Shreveport and Bossier City since the joint venture began in 2018. John’s leadership has resulted in top-performing restaurants with one of the highest Average Unit Volumes (AUVs) in the Dillas system and generated jobs in the communities in which he operates.

“Primeaux Restaurant Group has consistently demonstrated growth and success since opening the first Louisiana location six years ago, and we are confident they will continue to elevate Dillas to new heights,” said Kyle Gordon, CEO and co-founder of Dillas. “Pete is a tremendous leader who is committed to serving the communities and embracing the Dillas culture and core values in every restaurant they operate.”

Following the opening of two new company-owned Dillas locations in Dallas-Fort Worth at the end of 2024, this agreement aligns with the brand’s expansion efforts.

“I am thrilled to strengthen our partnership with Kyle and the Dillas team and continue to expand the dynamic business into new Louisiana locations while making our mark in East Texas,” said John. “Our passion lies in cultivating communities through serving fast and delicious meals, and we look forward to embarking on this journey together.”

Since opening its first location in 2013, Dillas, founded by husband-and-wife duo Kyle and Maggie Gordon, has remained dedicated to upholding its core values: “Good Food. Good People. Good Times.”

SOURCE Dillas Quesadillas