Discover Strength Announces Further Expansion Plans Within Chicago Following Successful Grand Opening

Revolutionary Strength Training Brand is Targeting “The Windy City” for Continued Brand Expansion

MINNEAPOLIS – As the consumer demand for quality boutique fitness and strength training concepts continues to rise, Discover Strength is targeting growth in Chicago as it continues its expansion nationwide. The strength training concept built on the principle that “busy people don’t have time to waste on exercise that doesn’t work,” made the decision following the overwhelming success of its recently opened location in River North, located at 142 W Erie St. The brand estimates that up to 24 additional studios could fit within the Chicagoland area.

The expansion will focus on strategically opening additional studios in key Chicagoland locations, making Discover Strength’s signature 30-minute, twice-weekly workouts more accessible to even more residents throughout the metroplex. Each new studio will maintain the company’s high standards, with certified exercise physiologists delivering tailored workouts in a supportive, results-driven environment.

Discover Strength’s franchise model provides landlords a lucrative opportunity to transform underutilized storefronts into thriving fitness hubs. Thanks to its compact studios that require minimal alterations, each location has no large locker rooms with expensive plumbing, reduced noise pollution and floor damage due to limited free-weight usage, and a streamlined setup with machines in tight spaces. These benefits offer a turnkey solution that accelerates time to market and enhances property value with minimal investment while prioritizing tranquility and functionality in fitness facility design.

“We aim to become Chicago’s go-to strength training destination,” Carlson added. “As we expand in this incredible city, we’re staying true to the principles that have fueled our success—science-backed training, expert guidance, and a relentless commitment to helping our clients efficiently reach their fitness goals. We are actively seeking passionate individuals who share our vision to become franchisees within this vibrant city”

Founded in 2006, Discover Strength set out to bridge the gap between what exercise scientific literature says and the typical consumer practices in the gym. From this research, the brand found an immense disconnect. Every step of the Discover Strength experience is backed by a preponderance of research. The brand’s 30-minute, customized strength workouts are programmed twice per week and supervised by exercise physiologists with 4-year degrees in exercise science, who hold multiple certifications, and read exercise research each week to ensure they stay up to date with the latest research on exercise.

According to the International Journal of Exercise Science, strength training has been linked to multiple positive health benefits including; an increase in lean body mass, an increase in metabolic rate, an increase in bone density, a decreased risk of injury, and building back lost muscle tissue that commonly occurs with aging.

As the brand continues its franchise expansion, it is actively seeking both single and multi-unit franchise partners who want to invest in the growing market of strength training. Discover Strength’s initial franchise fee is $52,000, with an estimated total investment of $463,000-$877,000.

To learn more about the Discover Strength franchise opportunity, please visit https://discoverstrengthfranchise.com/.

About Discover Strength

Founded in 2006, Discover Strength is a Minnesota-based strength training studio built on the principle that busy people don’t have time to waste on exercise that doesn’t work. Discover Strength delivers 30-minute strength training workouts, twice per week with exercise physiologists. They help their clients look and feel their best in a fraction of the time. Discover Strength currently has 47 locations (21 open and 26 in development across the country) with more on the way. Learn more at discoverstrengthfranchise.com.