Discover Strength Targets Entrance into Houston

Revolutionary Strength Training Brand Continues to Scope Out Franchise Locations within The Space City

MINNEAPOLIS – As the consumer demand for quality boutique fitness continues to rise, Discover Strength, a strength training concept built on the principle that busy people don’t have time to waste on exercise that doesn’t work, is targeting Houston, TX for growth as it continues its expansion nationwide. With three successful locations in the DFW metroplex, Discover Strength is ready to expand its reach further throughout Texas, with its eyes set on Houston.

“Seeing the positive reception of Discover Strength in the Dallas-Fort Worth area, we’re excited to extend our presence into Greater Houston,” said Luke Carlson, CEO of Discover Strength. “Houston offers a fantastic opportunity to reach more people who value efficient, evidence-based strength training. We look forward to building on the momentum we’ve seen in Texas and supporting the Houston community in achieving their fitness goals.”

According to the International Journal of Exercise Science, strength training has been linked to multiple positive health benefits including: an increase in lean body mass, an increase in metabolic rate, an increase in bone mineral density, a decreased risk of injury, and building back lost muscle tissue that commonly occurs with aging.

Founded in 2006, Discover Strength set out to bridge the gap between what exercise scientific literature says and the typical consumer practices in the gym. From this research, the brand found an immense disconnect. Every step of the Discover Strength experience is backed by a preponderance of research. The brand’s 30-minute, customized strength workouts are programmed twice per week and supervised by exercise physiologists with 4-year degrees in exercise science, hold multiple certifications, and read exercise research each week to ensure they stay up to date with the latest research on exercise.

“We believe that Houston’s health-focused population aligns perfectly with Discover Strength’s commitment to evidence-based training,” Luke added. “Our goal is to provide a premium fitness experience that fits into people’s busy lives, helping them achieve real, measurable results in a fraction of the time. We’re eager to introduce our proven model to the Houston community and make a positive and lasting impact.”

As the brand continues its franchise expansion, it is actively seeking both single and multi-unit franchise partners who want to invest in the growing market of strength training. Discover Strength’s initial franchise fee is $52,000, with an estimated total investment of $463,000-$877,000.

To learn more about the Discover Strength franchise opportunity, please visit https://discoverstrengthfranchise.com/.

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About Discover Strength
Founded in 2006, Discover Strength is a Minnesota-based strength training studio built on the principle that busy people don’t have time to waste on exercise that doesn’t work. Discover Strength delivers 30-minute strength training workouts, twice per week with exercise physiologists. They help their clients look and feel their best in a fraction of the time. Discover Strength currently has 48 locations (25 open and 23 in development across the country) with more on the way. Learn more at discoverstrengthfranchise.com.