Eggs Up Grill Cracks 80 Restaurants

Rapidly expanding breakfast, brunch and lunch concept signs four new franchise deals in 2024; boasts record sales

July 12, 2024, SPARTANBURG, S.C. – After breaking records in 2023 in new restaurant openings, development commitments and sales growth, Eggs Up Grill is quickly becoming the largest franchised, full-service better breakfast concept in the U.S. marketplace. The Brand is full steam ahead in 2024, signing four new franchise groups so far this year and adding more than 15 commitments to its development pipeline. Eggs Up Grill has opened nine locations year-to-date, recently celebrating its 80th restaurant in Bristol, Va., and is on track for 14 additional openings in 2024.

Over the last six months, Eggs Up Grill has made headlines with its rapid franchise growth, which includes entering the new state of Mississippi in January and signing franchise agreements with new and existing franchisees for three units in Knoxville, Tenn., seven restaurants in Charlotte, N.C. and continued expansion in Texas, Florida and Georgia.

In addition to rapid new restaurant growth, CEO Ricky Richardson says that Eggs Up Grill has bucked industry trends with strong increases in guests and average restaurant sales over the past four years.

“In 2023, the average annual unit volume (AUV) for the top 50 percent of our restaurants exceeded $1.529* million, marking a 40 percent increase in AUV since 2019 and further cementing our winning position in the better breakfast category,” says Richardson. “The true validation of our guest appeal is that a typical Eggs Up Grill has grown guest counts by nearly 20 percent over that time period.”

In support of this expansion, Eggs Up Grill is providing the tools and resources to help its franchise partners succeed. Investments in best-in-class technology include launching a new learning management system called Egg Yolk University. To maintain the Brand’s goal of replicating a magnetic attraction in each neighborhood, the proprietary training system ensures its culture, brand standards and operational processes are effectively communicated through the platform.

As an integral part of each community it serves, Eggs Up Grill recently held its inaugural, systemwide fundraising campaign called Smiles for Good. Participating Eggs Up Grill restaurants accepted $1, $3 and $5 donations, with the goal of rallying the support of guests to fundraise for local charities, spreading joy and making a positive impact on Eggs Up Grill neighborhoods. Many of the franchisees matched guest donations, and more than $12K was raised and passed out to local community organizations.

“While many of our franchise partners raise money for local non-profit organizations throughout the year, we wanted to have a dedicated time in which raising much needed dollars for charitable organizations was emphasized,” said Richardson. “Giving back to our local communities is simply in our DNA – we are neighbors serving neighbors.”

Industry recognition in 2024 includes the Brand continuing to climb Entrepreneur’s prestigious Franchise 500 list, as well as being named a fastest-growing emerging chain by Technomic. Antwan Aiken, an Eggs Up Grill franchisee in Morrow, Ga., was recently named a Franchise Business Review Rock Star award winner. These recognitions further demonstrate the core principles that make an Eggs Up Grill investment stand out, including a unique, magnetic guest experience, an effective business model, stellar and efficient operations and strong financial returns.

*Consult Item 19 in 2024 FDD

About Eggs Up Grill
Founded in Pawleys Island, S.C., Eggs Up Grill has been serving smiles for more than 25 years. The aromas of freshly brewed coffee, savory bacon and hand-cracked, farm-fresh eggs and juicy burgers on the griddle, and warm, attentive service make you feel right at home. We are “neighbors serving neighbors” daily from 6 a.m. to 2 p.m., with a full menu of breakfast, brunch and lunch from open to close. Eggs Up Grill’s business model creates smiles for our Franchise Partners as well. Ranked as the No. 1 breakfast franchise by Entrepreneur magazine’s Franchise 500® three years in a row, Eggs Up Grill is experiencing record growth and is seeking both experienced and first-time franchise partners. The Brand has 80 locations in operation, with more than 100 under development or committed to open this decade. For more information, visit eggsupgrillfranchise.com.

SOURCE Eggs Up Grill