FACE FOUNDRIÉ Accelerates Expansion, Projecting 72 Open Locations by End of Year

Woman-owned skincare brand meeting high demand for affordable luxury services through strategic and rapid franchise growth

MINNEAPOLIS, MN. // FranchisePR.com // September 10, 2025 – FACE FOUNDRIÉ, the nation’s fastest-growing woman-owned facial bar redefining the skincare industry, is set to build on explosive recent momentum with nationwide growth through franchising. The company awarded 31 territories in Q1 alone and projects 72 open locations by the end of this year. With the global professional beauty services market projected to reach $395.69 billion by 2030, the brand has become a go-to destination in a booming industry for clients seeking efficient, results-driven, and inclusive skincare that blends the feel of luxury with everyday accessibility.

Since opening its first location in 2019 and launching franchising in 2021, FACE FOUNDRIÉ has expanded to 63 locations across the U.S. and shows no signs of slowing down. With significant growth potential throughout the nation, the brand is targeting major metropolitan markets such as Los Angeles, Nashville, Atlanta, New York, and Miami, as well as fast-growing mid-sized cities like Portland, Baton Rouge, San Antonio, and Washington DC.

“What excites me most is how quickly our vision has resonated in communities across the nation,” said Michele Henry, Founder + CEO of FACE FOUNDRIÉ. “We’ve experienced remarkable growth in just a few short years, showing that people everywhere are looking for effective skincare that fits into their lives. With a proven model in place, we are excited to continue this momentum, and look forward to partnering with passionate, like-minded entrepreneurs who share our vision for transforming the skincare experience.”

Franchisees of FACE FOUNDRIÉ step into a proven business model designed for growth and long-term success. With three streams of revenue across services, memberships, and curated products, the brand has achieved $40M annual systemwide revenue. Partnered with comprehensive training and ongoing corporate resources, franchisees benefit from access to a full in-house marketing and creative team and a dedicated Project Manager to assist with site selection and operations. Stores are designed to be cost-effective to build and operate, typically spanning 1,400 to 1,800 square feet in high-traffic, high-visibility locations. FACE FOUNDRIÉ has also secured strong industry relationships, including being recognized as one of Hydrafacial’s Top 10 providers worldwide and securing a national partnership with Face Reality Skincare to expand treatment options for acne care and widen the brand’s customer demographic.

“Our franchise opportunity is more than a business investment, it’s a chance to be part of an industry transformation,” continued Henry. “We’ve removed the barriers that often make skincare intimidating or inaccessible and created a space where clients can truly prioritize themselves. Franchisees are able to deliver that experience while running a business with multiple revenue streams, strong consumer demand, and the full support of our team.”

FACE FOUNDRIÉ was founded in 2019 by Michele Henry after she struggled to find skincare treatments that addressed the changes in her skin caused by motherhood, aging, and life’s demands. Drawing on her entrepreneurial experience as founder of clothing boutique chain, PRIMP, Henry created a modern alternative that delivers results without taking hours out of clients’ busy lives. Each location is thoughtfully designed with top-of-the-line esthetic beds, calming playlists, and curated elements tailored to the community. Built around the principles of being approachable, affordable, accessible, efficient and effective, FACE FOUNDRIÉ’s wide range of cutting-edge services allow clients to be in and out in just 40 minutes, while also offering numerous enhancements and customizable options for those seeking a more indulgent experience.

FACE FOUNDRIÉ is currently seeking growth-minded single- and multi-unit owner-operators to join its nationwide expansion. While skincare experience is not required, transferable business skills and entrepreneurial experience are preferred. For more information about franchise opportunities, visit www.facefoundrie.com/franchise.

About FACE FOUNDRIÉ
FACE FOUNDRIÉ is a Minnesota-based franchise concept founded by CEO Michele Henry in 2019. The focused facial bar specializes in all things face, providing facials, brows, lashes and skincare that are accessible, affordable and approachable to all. FACE FOUNDRIÉ has grown over 50% year over year and currently has 63 stores open across 24 states. For more information on FACE FOUNDRIÉ, visit www.facefoundrie.com or follow @facefoundrie on Instagram.

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