FACE FOUNDRIÉ Builds Momentum in the Mid-Atlantic with DMV Expansion Push

Having Signed First Deals in Maryland and Washington, D.C., Fast-Growing Facial Bar Looks to Continue Growth in Surrounding Metro Area

MINNEAPOLIS, MN. // FranchisePR.com // April 9, 2036 – FACE FOUNDRIÉ, the nation’s fastest-growing woman-owned facial bar redefining the skincare industry, is setting its sights on significant growth across the Greater DMV (D.C., Maryland, Virginia) region. The brand recently signed its first deal for Columbia, MD at the end of 2025, which is projected to open in Q4 of 2026 as well as a new one-unit agreement for Washington, D.C. With its first locations in the area underway, FACE FOUNDRIÉ is now announcing strong franchise development goals for more than 20 units throughout one of the country’s most dynamic and opportunity-rich markets.

The Greater DMV area presents an ideal environment for FACE FOUNDRIÉ’s elevated yet accessible skincare concept. With a flourishing population of young professionals and dual-income households who prioritize wellbeing and self-care, in addition to steady tourism and corporate travel, FACE FOUNDRIÉ is excited to introduce more communities to its accessible and efficient approach to skin care.

The brand is actively seeking qualified multi-unit franchise partners to expand its footprint across the tristate area, focusing on high-demand submarkets including Washington, D.C., Bethesda, Baltimore and Annapolis, MD and Arlington and Alexandria, VA.

“The DMV is such an exciting market for us, with so much opportunity ahead,” said Michele Henry, Founder and CEO of FACE FOUNDRIÉ. “It’s a vibrant, high-energy region where people truly value self-care. With its dense population, strong household incomes and dynamic retail corridors, it’s a natural fit for our approachable, membership-based facial bar model.”

FACE FOUNDRIÉ was founded in 2019 by Michele Henry after she struggled to find skincare treatments that addressed the changes in her skin caused by motherhood, aging, and life’s demands. She created a modern alternative that delivers results without taking hours out of clients’ busy lives, built around the principles of being approachable, affordable, accessible, efficient and effective. The brand is currently seeking growth-minded single and multi-unit owner-operators to join its nationwide expansion. While skincare experience is not required, transferable business skills and entrepreneurial experience are preferred.

For more information about franchise opportunities, visit https://facefoundrie.com/franchise/.

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About FACE FOUNDRIÉ

FACE FOUNDRIÉ is a Minnesota-based franchise concept founded by CEO Michele Henry in 2019. The focused facial bar specializes in all things face, providing facials, brows, lashes and skincare that are accessible, affordable and approachable to all. FACE FOUNDRIÉ currently has 67 stores open across 24 states. For more information on FACE FOUNDRIÉ, visit https://facefoundrie.com/ or follow @facefoundrie on Instagram.

Ashlyn Jensen

Franchise Elevator PR

Account Supervisor

Contact: Ashlyn Jensen | Franchise Elevator PR | ajensen@franchiseelevator.com