FACE FOUNDRIÉ Caps Record-Breaking 2025, Sets Sights on Accelerated Growth in 2026

Woman-owned skincare brand ends the year with 65 locations open and plans to reach 100 open stores by the end of 2026

MINNEAPOLIS, MN. // FranchisePR.com // Feb. 5, 2026 – FACE FOUNDRIÉ, the nation’s fastest-growing woman-owned facial bar redefining the skincare industry, is closing out a landmark year of growth and innovation, while laying the foundation for even greater expansion in 2026. The brand opened 13 locations and awarded 55 new franchise units in 2025, bringing the system total to 175 units awarded and 67 locations currently open. With strong development momentum, strategic partnerships, and continued investment in technology and support, the brand is poised for another year of accelerated national growth.

Rapid Franchise Momentum and Market Expansion
FACE FOUNDRIÉ continues to see strong demand from both new and existing franchisees, with 85% of the system’s franchise partners being multi-unit owners. The brand is now sold out in major markets including Minneapolis, Denver, and Dallas, with additional high-demand regions, such as Southern Orange County, Chicago, Greater San Francisco, Wisconsin, Oklahoma, North Dakota, and South Dakota, well on their way to full development.

Looking ahead, FACE FOUNDRIÉ entered 2026 with 23 additional leases already signed and in the pipeline, with plans to open eight of these locations in Q1. The brand expects to reach 100 open locations by the end of the year, while also aiming to award an additional 100 units. FACE FOUNDRIÉ will be bringing new locations in 2026 to:

• Gilbert and Paradise Valley, AZ
• Denver, CO
• Wesley Chapel, Sarasota and Fort Lauderdale, FL
• Dallas, San Antonio, Southlake and Houston, TX
• San Diego, Santa Rosa, El Dorado Hills and Newport Beach, CA
• Detroit, MI
• Madison, WI
• Lakeview and River North, Chicago, IL
• Wichita, KS
• Raleigh, NC
• Belle Meade, TN
• Oklahoma City, OK

“What’s most exciting is how intentional our growth has been,” said Michele Henry, Founder and CEO of FACE FOUNDRIÉ. “We’re seeing strong interest across the country, from longtime FACE FOUNDRIÉ markets to entirely new regions, and much of that growth is coming from franchisees who already know the brand’s value. Entering 2026 with a clear path to 100 open locations puts us in a powerful position for another year of meaningful expansion.”

Leadership Growth, Innovation, and Industry Recognition
To support its rapid expansion, FACE FOUNDRIÉ made several key leadership additions in 2025, including the announcement of new Chief Financial Officer, Kristina Arnette, Director of Shops & Operations, Mandy Friendshuh and Director of Franchise Marketing, Emily DeMarco.

The brand also implemented new innovations for customers, such as the launch of FACE FOUNDRIÉ’s new menu in partnership with Face Reality, which debuted on August 1 and added advanced acne-safe, results-driven solutions.

FACE FOUNDRIÉ’s focus on internal progress and national expansion efforts were reflected in their prestigious achievements in 2025. The brand was recognized in the Best of Minnesota 2025 and the Franchise Times Top 400 list.

Looking Ahead to 2026
Coming off a year of tremendous growth, FACE FOUNDRIÉ is looking to continue targeting high-growth markets across the country, including but not limited to California, Florida, Georgia, Maryland, Massachusetts, Ohio, Virginia, Washington and New York. The brand plans to fuel its next phase of expansion by increasing franchisee profitability, expanding marketing efforts, strengthening corporate support, and continuing to invest in product and technology innovation, with an AI-powered skin analysis tool set to launch later this year.

“I’m incredibly proud of what the FACE FOUNDRIÉ team and our franchise partners accomplished in 2025,” continued Henry. “We stayed true to our mission while scaling thoughtfully, strengthening our systems, and continuing to innovate. As we look ahead to 2026, we’re energized by the demand we’re seeing nationwide and excited to continue our laser focus on growth, support, and impact as we introduce new communities to FACE FOUNDRIÉ.”

FACE FOUNDRIÉ was founded in 2019 by Michele Henry after she struggled to find skincare treatments that addressed the changes in her skin caused by motherhood, aging, and life’s demands. She created a modern alternative that delivers results without taking hours out of clients’ busy lives, built around the principles of being approachable, affordable, accessible, efficient and effective. The brand is currently seeking growth-minded single and multi-unit owner-operators to join its nationwide expansion. While skincare experience is not required, transferable business skills and entrepreneurial experience are preferred.

For more information about franchise opportunities, visit https://facefoundrie.com/franchise/.

About FACE FOUNDRIÉ
FACE FOUNDRIÉ is a Minnesota-based franchise concept founded by CEO Michele Henry in 2019. The focused facial bar specializes in all things face, providing facials, brows, lashes and skincare that are accessible, affordable and approachable to all. FACE FOUNDRIÉ currently has 67 stores open across 24 states. For more information on FACE FOUNDRIÉ, visit https://facefoundrie.com/ or follow @facefoundrie on Instagram.