FACE FOUNDRIÉ Reflects on Strong Q2 with Record Sales and Continued Franchise Momentum

The fast-growing woman-owned skincare brand is wrapping up the first half of the year with a record-breaking May and strong multi-unit growth

MINNEAPOLIS, MN. // FranchisePR.com // August 7, 2026 — FACE FOUNDRIÉ, the nation’s fastest-growing woman-owned facial bar redefining the skincare industry, is building on steady momentum in 2026 with record-setting sales, continued membership growth, and accelerated franchise development, including an eight-unit deal in Texas with an existing franchisee. Following a successful second quarter, the brand is well-positioned for continued expansion throughout the remainder of the year, with a focus on growing its network of multi-unit owners and continuing to fuel its robust development pipeline to meet rising consumer demand.

The second quarter brought new milestones for the brand, with new franchise agreements signed across California, Texas and Kansas as well as multiple lease signings in key growth markets in Los Gatos, California; La Grange, Illinois; Vacaville, California; Friendswood, Texas; Pleasanton, California; Rochester, Minnesota; and East Wichita, Kansas. With a rapidly growing network, the company also opened 11 new locations during Q2 in:

• Madison, Wisconsin
• West Bloomfield, Michigan
• San Antonio Alamo Quarry, Southlake and Pearland, Texas
• Wesley Chapel and Sarasota The Landings, Florida
• Chicago’s Lakeview neighborhood
• Santa Rosa, California
• Raleigh North Hills, North Carolina
• Nashville Belle Meade, Tennessee

May also brought FACE FOUNDRIÉ its highest monthly sales in brand history, welcoming more than 2,500 new members across the system in the same month, underscoring the strength of its recurring membership model and growing customer loyalty.

“Everything we’re seeing this year reinforces that our model is working,” said Michele Henry, Founder and CEO of FACE FOUNDRIÉ. “Consumers are embracing skincare as part of their everyday wellness routines, and our franchisees are seeing the value of a business built on recurring memberships, strong operational support and thoughtful market expansion. As we continue growing, our focus isn’t simply opening more locations, it’s building lasting success for our owners while making professional skincare more accessible in communities across the country.”

One of the company’s most significant milestones this quarter came in Austin, Texas, where FACE FOUNDRIÉ signed an agreement with existing franchisees, Hunter and Mallory Mitchem, for eight new locations, including two corporate-owned stores. This deal now marks the Mitchems as the largest franchisees in the system and reinforces the brand’s continued investment in high-growth metropolitan areas with strong consumer demand for accessible skincare services.

The Austin deal reinforces a larger trend across the brand towards multi-unit ownership, with approximately 90% of franchisees across the system owning or committing to multiple locations. With that, FACE FOUNDRIÉ is putting a strong emphasis on regional density, which allows franchisees to benefit from increased brand awareness, operational efficiencies and local marketing support as brand footprint rises throughout a market.

“Our multi-unit owners, like the Mitchems, have been instrumental in helping FACE FOUNDRIÉ grow into a truly national brand,” continued Henry. “They’re not just opening more stores; they’re building strong local networks, developing experienced teams, and creating a consistent client experience that strengthens our brand in every market. Continuing to partner with operators who share our long-term vision allows us to scale strategically while maintaining the quality and accessibility our guests expect.”

Looking ahead, FACE FOUNDRIÉ expects to continue its expansion in the third quarter with planned openings in El Dorado Hills, California; San Diego’s Point Loma neighborhood; and East Wichita, Kansas. The brand is also growing their consumer offerings with a new EltaMD exclusive enhancement launching August 1 that will allow clients to heal and hydrate with a mask, LED, scalp massage, serum and SPF.

FACE FOUNDRIÉ’s strong pipeline of development activity, growing membership demand, and franchise model centered on experienced multi-unit ownership positions the brand for continued strong momentum throughout the second half of 2026, with a goal of having 100 open units by the end of the year.

For more information about franchise opportunities, visit https://facefoundrie.com/franchise/.

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About FACE FOUNDRIÉ

FACE FOUNDRIÉ is a Minnesota-based franchise concept founded by CEO Michele Henry in 2019. The focused facial bar specializes in all things face, providing facials, brows, lashes and skincare that are accessible, affordable and approachable to all. FACE FOUNDRIÉ currently has 82 stores open across 24 states. For more information on FACE FOUNDRIÉ, visit https://facefoundrie.com/ or follow @facefoundrie on Instagram.

Media Contact: Ashlyn Jensen | Franchise Elevator PR | ajensen@franchiseelevator.com