FACE FOUNDRIÉ Sees Explosive Growth in California with 20 Units in Development

Woman-owned facial bar celebrates new openings, signed leases and multi-unit development across the Golden State

MINNEAPOLIS, MN. // FranchisePR.com // March 6, 2026 – FACE FOUNDRIÉ, the nation’s fastest-growing woman-owned facial bar redefining the skincare industry, is accelerating its expansion across California, with five stores now open statewide, four of which opened in the past year, and more than 20 additional units in development. This surge of growth reflects growing consumer demand for efficient, results-driven skincare and rising franchise interest in the beauty and wellness category.

Over the past year, FACE FOUNDRIÉ opened new locations in Emeryville, Corte Madera, Brentwood and Newport Beach, joining its existing San Francisco store. With several California cities ranking on the top wellness hubs in the U.S., this expansion highlights how the concept is resonating with communities seeking high-quality skincare that fits into busy lifestyles. Additional growth is already underway, with signed leases in La Jolla, expected to open in March or April; Santa Rosa, slated for a Q2 opening; and El Dorado Hills and San Diego’s Point Loma neighborhood, both targeting Q3 debuts.

“California is a natural fit for FACE FOUNDRIÉ because of its health-conscious communities and strong culture of female-led entrepreneurship,” said Michele Henry, Founder and CEO of FACE FOUNDRIÉ. “The state continues to be a trendsetter, and the traction we’re seeing there reinforces that our concept meets the expectation of today’s consumer, especially those seeking consistency, education, and results.”

The brand’s California expansion also includes entry into new markets, most notably San Jose, where four units have already been signed. In total, 26 units have been signed statewide across the Bay Area, Orange County, Greater Sacramento, and San Diego, and are in various stages of development, contributing to the near sell-out of San Diego, Orange County, and NorCal territories. Los Angeles remains one of the largest growth opportunities, with approximately 25 territories still available and a focus on securing experienced multi-unit franchisees to build out the market.

Entrepreneurs from a range of industries are helping drive that expansion. Among them are physician Shivani Rawal and IT professional Nidhi Gupta, who are bringing FACE FOUNDRIÉ to Santana Row, Palo Alto and Sunnyvale. The duo shares a strong entrepreneurial mindset and looks forward to combining their complimentary skills to create a positive client experience in the Bay Area.

“I’m passionate about combining wellness and science in a way that creates real impact for clients, and FACE FOUNDRIÉ allows us to do that while building something of our own,” said Rawal. “The Bay Area is a wellness-focused and skincare-savvy market, and its fast-paced lifestyle aligns well with the brand’s efficient, results-driven model. We’re excited to bring a concept here that fits naturally into how people prioritize self-care.”

In Southern California, Newport Beach franchisee Maral Johnson brings more than a decade of experience in medical device sales across spine, neuro and women’s health, before pivoting to entrepreneurship in aesthetics. She was drawn to FACE FOUNDRIÉ’s modern, elevated approach to skincare and the opportunity to introduce the concept as the first of its kind in Southern California.

“Newport Beach is a community that values wellness, beauty, and self-care, and FACE FOUNDRIÉ compliments that seamlessly,” said Johnson. “It’s an effective, approachable model that makes high-quality skincare easy to maintain, and I’m excited to introduce it to more individuals across Orange County.”

FACE FOUNDRIÉ was founded in 2019 by Michele Henry after she struggled to find skincare treatments that addressed the changes in her skin caused by motherhood, aging, and life’s demands. She created a modern alternative that delivers results without taking hours out of clients’ busy lives, built around the principles of being approachable, affordable, accessible, efficient and effective. The brand is currently seeking growth-minded single and multi-unit owner-operators to join its nationwide expansion. While skincare experience is not required, transferable business skills and entrepreneurial experience are preferred.

For more information about franchise opportunities, visit https://facefoundrie.com/franchise/.

About FACE FOUNDRIÉ

FACE FOUNDRIÉ is a Minnesota-based franchise concept founded by CEO Michele Henry in 2019. The focused facial bar specializes in all things face, providing facials, brows, lashes and skincare that are accessible, affordable and approachable to all. FACE FOUNDRIÉ currently has 67 stores open across 24 states. For more information on FACE FOUNDRIÉ, visit https://facefoundrie.com/ or follow @facefoundrie on Instagram.