FACE FOUNDRIÉ Signs New Deal for Four Units in Dallas

Husband and wife franchisee duo grow partnership with the woman-owned skincare brand, adding four units to their existing 11-unit agreement

MINNEAPOLIS, MN. // FranchisePR.com // Dec 5, 2025 – FACE FOUNDRIÉ, the nation’s fastest-growing woman-owned facial bar redefining the skincare industry, is proud to announce that current multi-unit franchisees, Hunter and Mallory Mitchem, have signed an agreement to open four additional units across the Dallas, TX area. The deal expands their growing portfolio to a total of 15 FACE FOUNDRIÉ units across Texas, Oklahoma, and Kansas, solidifying them as one of the largest operators within the brand.

“From the moment we experienced FACE FOUNDRIÉ, we knew it was something special,” said Hunter. “The brand’s commitment to creating an elevated yet approachable experience for guests and the support provided to franchisees made it a natural fit for us. Dallas is a thriving market, and we’re excited to continue growing the brand’s presence in the Lone Star state.”

The pair have impressive backgrounds, with Hunter previously working in aerospace operations, supply chain, and strategy, and Mallory having years of experience in media and executive account management. The Mitchems, experienced multi-unit operators in the wellness franchise space as owners within the SweatHouz brand, bring a dynamic mix of operational expertise and brand-building insight to FACE FOUNDRIÉ. Their latest expansion underscores both the strength of the brand and their confidence in the booming wellness and beauty market, continuing the trend of multi-unit operators reinvesting in the FACE FOUNDRIÉ model.

“We’ve always been passionate about the wellness space and wanted to create something sustainable and meaningful,” said Mallory. “With two daughters of our own, we really prioritize wellness and showing them firsthand how important it is to take time to care for yourself. Our partnership with FACE FOUNDRIÉ allows us to continue to push that message and has met every aspect of what we were looking for in a brand. The streamlined and impactful business model allows us and our teams to provide exceptional service while giving clients a luxurious, time-efficient experience they can fit into their daily lives.”

The Mitchems currently have active development underway across several Texas, Kansas and Oklahoma markets, including upcoming openings in McKinney (expected to open in Q2 of 2026), Plano, and Frisco, as well as Oklahoma City, Tulsa, and Wichita. With two locations already operating, the duo plan to open five additional stores by spring of 2027. Their expansion will bring new opportunities for guests to experience FACE FOUNDRIÉ’s signature 40-minute facials, customizable treatments, and vibrant community-focused events such as “face parties” and VIP experiences.

“Hunter and Mallory exemplify exactly what it means to be part of the FACE FOUNDRIÉ family,” said Michele Henry, Founder and CEO of FACE FOUNDRIÉ. “Their leadership, passion for the brand, and dedication to excellence have made a lasting impact in their markets. We’re thrilled to see them continue to grow and share our vision of accessible, results-driven skincare throughout Texas.”

FACE FOUNDRIÉ was founded in 2019 by Michele Henry after she struggled to find skincare treatments that addressed the changes in her skin caused by motherhood, aging, and life’s demands. Drawing on her entrepreneurial experience as founder of clothing boutique chain, PRIMP, Henry created a modern alternative that delivers results without taking hours out of clients’ busy lives. Each location is thoughtfully designed with top-of-the-line esthetic beds, curated playlists, and custom elements tailored to the community. Built around the principles of being approachable, affordable, accessible, efficient and effective, FACE FOUNDRIÉ’s wide range of cutting-edge services allow clients to be in and out in just 40 minutes, while also offering numerous enhancements and customizable options for those looking to boost their results even further.

FACE FOUNDRIÉ is currently seeking growth-minded single and multi-unit owner-operators to join its nationwide expansion. While skincare experience is not required, transferable business skills and entrepreneurial experience are preferred. For more information about franchise opportunities, visit https://facefoundrie.com/franchise/.

About FACE FOUNDRIÉ
FACE FOUNDRIÉ is a Minnesota-based franchise concept founded by CEO Michele Henry in 2019. The focused facial bar specializes in all things face, providing facials, brows, lashes and skincare that are accessible, affordable and approachable to all. FACE FOUNDRIÉ currently has 63 stores open across 24 states. For more information on FACE FOUNDRIÉ, visit https://facefoundrie.com/ or follow @facefoundrie on Instagram.