Fitness Machine Technicians Names Franchisee of the Year & Rookie of the Year

CHARLOTTE, N.C. // FranchisePR.com // January 10, 2025 – Each year, Fitness Machine Technicians recognizes franchise owners who go above and beyond, not only in business performance but in the meaningful impact they make within the communities they serve. During this year’s convention, which took place in Albuquerque in early November, its 2025 Franchisee of the Year and Rookie of the Year Awards were presented. Dawn Lee, co-owner of Fitness Machine Technicians of the Pacific Northwest, was named Franchisee of the Year and new to the brand as owner of Fitness Machine Technicians of Northern Richmond, Manassas and Fredericksburg, Virginia, Glenn Deetman was named Rookie of the Year. The annual conference – hosted by Main Line Brands, parent company to Mosquito Authority, Pest Authority and Fitness Machine Technicians – welcomed franchisees from across all three brands for four days of breakout sessions, marketing roundtables and motivational keynotes to boost operational momentum heading into 2026.

“We are honored to recognize Dawn Lee and Glenn Deetman for their efforts this year as an integral part of our franchisee family,” said Jason Pritchard, chief executive officer of Main Line Brands. “We are committed to maximizing the opportunities available for owners to succeed, and this year’s convention presented wonderful opportunities for us to spend time with our owners, networking and focusing on continuing education while also celebrating wins within our system. Our franchisees are the heart of our network, and we are proud to have such fantastic leaders paving the way and setting an outstanding example in their local markets.”

Franchisee of the Year Dawn Lee was recognized for her successful combination of business building, ambassadorship and supporting the philosophies of the Fitness Machine Technicians brand. Now in her sixth year of business, Lee has achieved 24% YOY growth in her territory – in large part due to her focus on relationship building and customer service with new and existing commercial partners. And, as president of the brand’s Franchise Advisory Council (FAC), she has dedicated significant time to supporting her fellow franchisees — whether being a sounding board for concerns, offering advice or sharing tools that strengthen their businesses. Lee has also served as a liaison between the FAC and the corporate team, fostering collaboration, transparency and shared success across the system.

“I am so grateful to the Main Line Brands team for this award and even more importantly, their continued support over the past six years,” said Lee. “As someone who values a healthy lifestyle, building a business that allows others in my community to do the same is important to me. I’m proud of the success I’ve had in scaling my business and want to recognize my whole team for their consistent delivery of excellent service. I feel incredibly honored to be in a position to mentor franchisees, and Main Line Brands has given us the resources that have empowered franchisees to pursue new goals and expand our impact.”

Selected from hundreds of locations across the United States and Canada, Glenn Deetman was selected as Rookie of the Year in recognition of his ability to secure new clients, retain business and achieve impressive early success across his Northern Virginia territories. A U.S. military veteran, Deetman is known for his disciplined work ethic, relentless drive and commitment to excellence — qualities that have contributed to his success. He operates a multi-unit business in two markets, providing consistent, high-quality equipment maintenance and exceptional customer service for commercial and residential customers.

“As a franchisee who is newer to the Fitness Machine Technicians brand, I greatly appreciate this recognition from the Main Line Brands corporate team,” said Deetman. “I’m pleased with the progress that my team and I have made by demonstrating our commitment to service, and I look forward to the years ahead as part of this growing, very supportive franchise system.”

SOURCE Fitness Machine Technicians