Fluffy Fluffy Leads the Charge on A New Era of Breakfast

Internationally-Acclaimed Breakfast and Brunch Concept Continues Exponential U.S. Expansion

NEW JERSEY– Fluffy Fluffy, the all-day brunch and breakfast café famed for its award-winning soufflé pancakes, is thrilled to continue its ambitious, international growth plans for the remainder of 2024. The brand’s commitment to quality and, above all, happiness, has been key to its rapid growth and enthusiastic customer base across the world in countries such as Canada, US, UK and France.

The brand, which has captivated the hearts and taste buds of both sweet and savory lovers alike, has successfully opened four new locations this year:

• Tustin, CA
• Buford, GA
• Miami, FL
• Pickering, ON, Canada

With these new openings, Fluffy Fluffy has firmly established its presence in North America, bringing its delectable sweet and savory options to markets everywhere. The brand’s diverse menu includes more than just soufflé pancakes, featuring innovative delights like croffles, burnt top cheesecakes, roll cakes, macarons, lattes, and specialty sodas. Fluffy Fluffy demonstrates its commitment to inclusivity by offering meat-free menu options that cater to diverse dietary preferences. The brand continues to evolve and adapt its breakfast menu, showcasing its continual efforts through a wide range of offerings.

Doubling Down on Bringing Breakfast and Brunch to The Big Apple, Metropolitan Hubs

In the remainder of 2024, Fluffy Fluffy is set to continue its expansion with new locations in New York and New Jersey, bringing the total store count in the U.S. to 9. The upcoming New York locations include one in Manhattan and another in Northern New Jersey. These additions align with Fluffy Fluffy’s vision to increase its footprint in versatile, diverse markets, including further growth in metropolitan hubs such as:

• Atlanta
• New York City
• California

“There is something to be said about fusion cuisine leading to cultural appreciation. People aren’t likely to know about the styles of dessert and Japanese food we offer unless they’re already clued in to the secret,” said the Director of Business Development at Fluffy Fluffy, Benson Lau. “The positive response from our customers and the success of our new locations motivates us to keep pushing boundaries. We are ready to introduce our unique take on brunch, breakfast and pastries to even more people throughout the U.S. There is an intense love for fusion and foreign cuisine, especially Asian food, and we are here to meet and exceed that demand.”

Capitalizing on Social Trends, Welcoming Japanese Food into Mainstream
The brand’s success is further highlighted by recent viral Instagram reels and TikToks highlighting Japanese food such as soufflé pancakes. One of which has garnered 20 million views and introduced countless new fans to the joy of Fluffy Fluffy soufflé pancakes. This viral moment underscores the vast untapped market and the importance of raising brand awareness to reach potential customers who are yet to experience traditional Japanese delicacies.

Innovative App Launch Enhances Customer Experience
In addition to its international expansion plans and the rigorous growth within the U.S., Fluffy Fluffy has enhanced its digital presence by launching a new app in Canada called Fuwa Fuwa. This innovative app allows guests to order online, skip the line, and enjoy exclusive rewards. A similar app, called Fluffy Fluffy, will be launched in the U.S. later this year. Both apps feature a loyalty program in which members earn points to redeem for special deals and offers, including free products and discounted items.

Fluffy Fluffy, known as Fuwa Fuwa in its international locations, currently has nearly 40 locations worldwide and more than 30 locations in development. For more information on Fluffy Fluffy, please visit https://www.fluffyfluffy.com/.

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About Fluffy Fluffy
Fluffy Fluffy, the leading and largest soufflé pancake brand, not only specializes in creating sweet experiences but also takes you on a global culinary adventure. Infusing flavors from around the world, the brand crafts unique treats and breakfast items that seamlessly blends new and familiar tastes. Founded in 2018, Fluffy Fluffy has achieved remarkable international success, boasting 39 locations across the UK, Canada, China, France, and the U.S. The company’s goal is to spread happiness through carefully crafted and beautifully presented desserts. Since the launch of its signature soufflé pancakes, the brand continues to introduce one-of-a-kind desserts that celebrate the diverse communities it proudly serves. The Fluffy Fluffy experience begins the moment you step into any of its locations, with an open concept kitchen where customers can engage with all their senses. The mission at Fluffy Fluffy is simple – to spread happiness, one bite at a time.