French Florist Strengthens Franchise Development Team with Strategic Leadership Hires

June 03, 2026 // FranchisePR.com // LOS ANGELES, Calif. – French Florist announced the addition of four key leaders to its franchise leadership team. The strategic hires,

• Ben Cohen (Chief Marketing Officer)
• Joseph Rose (Chief Technology Officer)
• Natasha Ahluwalia (Head of Supply Chain)
• Katie Heaps (Franchise Sales and Marketing Manager)

Together, they showcase the brand’s commitment to building a robust support system for franchisees.

“These additions represent a major investment in the future of French Florist and the success of our franchise owners,” said Michael Jacobson, CEO of French Florist. “With a growing team of more than 50 corporate employees, we’re strengthening the infrastructure behind our system to better support franchisees at every stage. Each of these leaders brings expertise that will drive unit-level performance, streamline operations, and help build a more scalable, efficient, and profitable system.”

Building a Marketing Engine for Franchise Growth

As Chief Marketing Officer, Ben Cohen brings more than 20 years of marketing leadership experience, spanning global brands like Adidas, Johnson & Johnson, and ExxonMobil, along with a strong track record in franchise and private equity-backed growth. Most recently, he helped scale The Good Feet Store by more than 200%, growing the system from 100 to 300 locations.

At French Florist, Cohen will focus on building a scalable marketing engine designed to drive customer acquisition at both the national and local level. His efforts will improve local performance and strengthen system-wide unit economics.

Advancing Technology to Improve Operations and Customer Experience

Joseph Rose has been appointed Chief Technology Officer. Bringing deep experience from his role as President of JBS Dev, Rose will oversee proprietary platform development, ensuring the robust system stability and technology integration required to give franchisees a competitive edge.

Optimizing Supply Chain for Consistency and Profitability

As Head of Supply Chain, Natasha Ahluwalia brings a diverse background in supply chain leadership, with experience spanning global organizations as well as mid-sized and startup businesses across industries ranging from textiles to food. Her career has been centered on building efficient and scalable systems.

In her new role, Ahluwalia will build upon French Florist’s direct global farm relationships. By cutting out the middlemen, she will ensure franchisees can source vibrant, top-ranked blooms that offer a longer shelf life, while aggressively protecting the brand’s industry-leading unit margins and competitive pricing.

A Franchisee-First Perspective on Growth and Support

Rounding out the new hires, Katie Heaps joins as Franchise Sales and Marketing Manager, bringing a unique perspective as a former franchise owner with barre3. During her seven years with the brand, she achieved multi-year, double-digit sales growth, giving her firsthand insight into what drives success at the unit level.

In her new role, Heaps will work with candidates and existing owners to support onboarding and help ensure franchisees are set up for long-term success from day one.

A Stronger System for Franchisees

Together, these leadership additions reinforce French Florist’s franchise-first approach. By investing in marketing, technology, supply chain, and infrastructure, the brand is positioning its franchisees to benefit from:

• Stronger customer demand through enhanced marketing support
• Improved operational efficiency with upgraded technology systems
• Better margins and higher quality blooms through optimized supply chain management
• More effective onboarding and ongoing support from experienced franchise leadership

As French Florist focuses on delivering a differentiated experience for customers while building a supportive and profitable ecosystem for its franchise partners.

For more information about franchise opportunities with French Florist, please visit the company’s website.

SOURCE French Florist