Happy Joe’s Returns to New Ulm with Local Franchisee and Community Spirit at the Heart of the Reopening

July 29, 2025 // FranchisePR.com // NEW ULM, Minn. – Happy Joe’s Pizza & Ice Cream is officially back in New Ulm, reuniting the community with its signature blend of legendary pizza, fan-favorite taco pizzas, and indulgent ice cream. This highly anticipated reopening is led by local franchisee Travis Hermel, a former long-time Happy Joe’s employee who has turned his passion for the brand into franchise ownership.

“New Ulm has always been a strong market for us, and we’re thrilled to return with a leader like Travis who understands both the brand and the community,” said Tom Sacco, CEO, President, and Chief Happiness Officer of Happy Joe’s. “He represents everything we look for in a franchise owner — local pride, operational experience, and a heart for hospitality.”

Hermel’s journey from team member to franchise owner is part of a growing trend across the Happy Joe’s system, where internal talent and local entrepreneurs are stepping up to lead market growth. With a scalable business model and deep emotional brand equity in Midwestern communities, Happy Joe’s continues to attract purpose-driven franchisees eager to bring joy to their hometowns.

To celebrate its grand reopening, Happy Joe’s New Ulm team proudly participated in the city’s annual Independence Day parade — a nod to its commitment to community involvement and a festive kickoff to its return.

The restaurant is now open and welcomes guests to enjoy a fun, family-friendly dining experience — and a chance to be part of the next chapter in Happy Joe’s story.

About Happy Joe’s Franchise Opportunities:
Happy Joe’s is actively expanding throughout the Midwest and beyond, offering franchise opportunities for entrepreneurs who want to bring smiles to their communities through a proven, family-focused concept.