Hawaiian Bros Names Shannon Scott Chief Marketing Officer

January 14, 2026 // FranchisePR.com // KANSAS CITY — Hawaiian Bros announced today that Shannon Scott has been appointed Chief Marketing Officer, bringing a track record of high impact brand building, strategic leadership, and deep experience guiding organizations through periods of rapid growth. Scott will oversee brand strategy, national and local marketing, digital engagement, menu storytelling, and market entry strategy as Hawaiian Bros expands into new regions and scales its franchising program.

“Shannon is the kind of leader who elevates the entire organization, bringing strategic discipline, creativity, and an instinct for how to build brands people care about,” said Scott Ford, Chief Executive Officer of Hawaiian Bros. “She has led at the highest levels, and understands how to align vision, message, and execution. As we continue to open new markets and support a growing network of franchise partners, her leadership will strengthen our brand everywhere guests encounter us.”

Scott joined Hawaiian Bros in a fractional capacity following her tenure as Chief Strategy Officer and Deputy Executive Vice President at the American Academy of Family Physicians, where she led enterprise level strategy, marketing, communications, and member engagement. Her leadership included guiding national initiatives, unifying messaging across a large organization, and shaping the strategic direction for a broad, mission driven membership base.

Before her tenure in healthcare, Scott spent more than a decade as a marketing executive at Applebee’s, one of the nation’s largest and most recognizable restaurant brands. During that time, she helped steward systemwide brand initiatives, supported franchise operators across the country, and contributed to national campaigns during a period of high visibility and cultural relevance for the concept. Her experience leading marketing across a large franchise organization gives her a deep understanding of how to strengthen brand consistency, support operators, and build marketing systems that scale. She is widely respected for her ability to collaborate with franchisees, align stakeholders, and deliver marketing programs that drive both guest connection and business results. Her background reflects both the operational reality of how restaurants grow and the strategic perspective required to scale brands with consistency and clarity.

“I’m excited to ‘officially’ join Hawaiian Bros at a moment filled with immense opportunity,” said Scott, who began her work with and making a positive impact on Hawaiian Bros a little more than a year ago. “This brand has a powerful story, an unmistakable energy, and a culture rooted in genuine hospitality. My focus will be strengthening the emotional connection guests feel for Hawaiian Bros, building a marketing platform that supports franchisees in every market, and ensuring we introduce the brand with impact as we expand across the country.”

SOURCE Hawaiian Bros