House of Colour Enters Next Phase of Growth Following Strategic Investment in Franchisee Success

Global Personal Styling Franchise Ready to Expand Color Analysis Services Across North America After Strengthening Infrastructure, Technology and Support Systems

Greenville, S.C. // FranchisePR.com // July 30, 2026 — House of Colour, one of the world’s leading voices in confidence and transformation, is entering its next phase of franchise expansion following several years of strategic investment in franchisee success.

Rather than prioritizing rapid growth, House of Colour intentionally spent the past several years strengthening their foundation by enhancing training and systems to ensure every new franchise owner has the resources needed to succeed from day one. That strategy has already generated significant momentum. House of Colour awarded 45 new franchise territories over the past year through organic demand alone, without paid franchise development marketing. Nearly 30% of franchisees have expanded to own multiple territories, demonstrating trust in the brand’s proven model and long-term potential.

“House of Colour has always been about changing lives through confidence, and that starts with empowering the incredible entrepreneurs who represent our brand,” said Ally Van Iten, CEO of House of Colour USA. “Having built my own House of Colour business before becoming CEO, I understand firsthand what franchise owners need to succeed. We were intentional about strengthening our system before accelerating development, so today’s owners are joining a model backed by four decades of thoughtful evolution.”

House of Colour franchise owners benefit from:

• Credibility from joining a trusted global brand backed by more than 40 years of refinement
• A flexible model that can be operated from home or a dedicated studio, without relying on traditional retail hours
• Multiple revenue streams, including color analysis, style analysis, cosmetics services, wardrobe edit services, and personal shopping services
• A referral-driven framework that encourages long-term client relationships, repeat business and organic growth through exceptional client experiences
• Expert-led training and ongoing support, including coaching, continuing education and collaboration with an experienced network of franchise owners
• A proprietary color analysis methodology blending color science and fashion psychology that equips franchise owners to educate clientele

Franchisees are further supported by House of Colour’s proprietary platform, which streamlines booking, CRM, email marketing and client management so owners can spend more time delivering transformational client experiences.

“The entrepreneurs who thrive with House of Colour are looking for more than a business opportunity,” said Aubree Coderre, Lead Qualifier for House of Colour USA. “They’re passionate about connecting with people and helping every client feel seen, confident and authentically themselves. We’re looking for hands-on owner-operators who want to find their calling building meaningful relationships in their communities, and we’ve created a franchise system that gives them the foundation to do exactly that.”

Founded in London in 1985, House of Colour has spent more than four decades refining its proprietary color analysis methodology, empowering clients of all stages of life to discover the colors, styles, and cosmetics that help them look and feel their best. Rather than simply recommending what to wear, consultants educate clients on the science behind their personal style, helping them make informed decisions that simplify their wardrobes, reduce unnecessary shopping, and grow their individual style.

As demand continues to rise for personalized services that blend fashion, beauty and wellness, the brand remains committed to growing with passionate owner-operators who share its mission of promoting individuality through personal style and helping people celebrate who they are.

For more information about franchising with House of Colour, visit https://www.houseofcolour.com/become-a-stylist.

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About House of Colour

Founded in London in 1985, House of Colour is the world’s leading personal styling franchise, empowering people to discover greater confidence through personalized color analysis, style consultations and beauty expertise. Built on more than 40 years of refining its proprietary, science-based methodology, House of Colour equips franchise owners with comprehensive training, innovative technology, ongoing support and a collaborative global network. By combining color science with personalized styling, House of Colour helps clients make confident, intentional choices while giving entrepreneurs the opportunity to build flexible, purpose-driven businesses that create meaningful impact in their communities. For more information, visit https://www.houseofcolour.com/become-a-stylist.

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