Ideal Siding Appoints Arkady Vitrouk as Brand President

May 14, 2025, VANCOUVER, BC. – Ideal Siding proudly announces the appointment of longtime franchisee and early brand partner Arkady Vitrouk to Brand President. A proven leader who joined Ideal Siding as its fourth franchisee in 2020, Vitrouk brings firsthand experience, operational insight, and a deep-rooted commitment to guide the brand through its next chapter.

As Brand President, he will lead franchise operations with a focus on enhancing support systems, mentoring new owners, and building infrastructure. Before joining Ideal Siding, Vitrouk held senior roles across both startups and global corporations, including CEO of AbeBooks, Director of Kindle Content at Amazon EU, and CEO of Atticus Publishing Group. He began his career at Goldman Sachs, rising to Vice President, and holds an MBA from Harvard Business School.

“Ideal Siding’s system is unique, and the support from the central office is one of the main reasons I joined,” said Vitrouk. “I’m excited to work more closely with the team to support franchisees and help build the structure we need for the next phase of growth.”

Vitrouk will be instrumental in developing new service offerings based on homeowner demand while maintaining the brand’s commitment to quality, consistency, and operational excellence.

“Franchisees know Arkady because he’s walked the same path,” said Alex Filipuk, Founder and CEO of Ideal Siding. “He understands what it’s like to launch a territory, manage the ups and downs, and keep moving forward. His experience is invaluable and his leadership will help us bring even more structure and innovation to our system.”

The brand helps homeowners enhance curb appeal and energy efficiency, transforming neighborhoods with high-quality, modern siding solutions.

SOURCE Ideal Siding