iSmash Opens in Phoenixville, Pennsylvania

Chester County Welcomes High-Energy Rage Room, Splatter Paint and New Floor Frenzy Experience

April 17, 2026 // FranchisePR.com // PHOENIXVILLE, Pa. — iSmash, the fast-growing interactive entertainment brand known for its high-energy Rage Rooms and colorful Splatter Paint experiences, is officially open in Phoenixville, Pennsylvania. The new location debuts on April 18 at 260 Schuylkill Road, Suite 2, in the Shoppes at Valley Forge, bringing the brand’s immersive entertainment concept to Chester County and the greater Philadelphia area.

To celebrate the grand opening, the Phoenixville location will offer 50% off all bookings during opening weekend, inviting the community to experience iSmash at a special introductory rate.

The experience offers guests a safe, interactive environment to break away from everyday stress through curated Rage Room and Splatter Paint sessions. Designed for both individuals and groups, the venue features multiple experience rooms ideal for birthdays, corporate team-building events and private celebrations.

Leading the Phoenixville opening are local entrepreneurs and sisters Christine Chang and Corina Dumitru-Fritz, who are launching their first franchise together. With backgrounds spanning academics, social media, biochemistry and business ownership, the duo brings a unique blend of creativity and operational expertise to the venture. Together, they aim to establish iSmash Phoenixville as a go-to destination for entertainment and community connection.

“As sisters, we’ve always wanted to build something meaningful together that brings people joy,” said Dumitru-Fritz. “Phoenixville has such a vibrant, creative energy, and we’re looking forward to officially open our doors and offering a space where people can let loose, celebrate and make lasting memories.”

In addition to its signature experiences, the Phoenixville location is the first in the iSmash system to introduce Floor Frenzy, a new interactive attraction featuring responsive LED floor tiles and illuminated wall buttons that challenge players’ speed, coordination and reaction time in a dynamic, high-tech environment.

“Christine and Corina embody the passion and community focus that define iSmash,” said Steven Shortino, founder and CEO of iSmash. “We’re excited to see them bring this concept to Phoenixville and introduce a new kind of entertainment experience to the region.”

Committed to local engagement, Chang and Dumitru-Fritz plan to partner with community organizations and participate in events through the Phoenixville Chamber of Commerce, helping to position iSmash as an active and welcoming part of the local business community.

Founded on the idea of stress relief through interactive entertainment, iSmash has quickly expanded nationwide with venues that blend physical activity, creativity and social connection. Each location provides all necessary safety gear and materials for experiences, ensuring a fun and secure environment for guests of all experience levels.

The location is currently offering 10 percent off first bookings and a chance to win a year of free Rage Room Smashing. For more information on the upcoming iSmash opening and to book sessions in Phoenixville, visit https://ismashusa.com/locations/pa-phoenixville/.

About iSmash
Founded in 2018 by Steven Shortino, iSmash began as a bold idea in Rochester, New York, inspired by a viral video and driven by a passion for creating unique, cathartic experiences. Originally coined “Smash Therapy,” Shortino pivoted to the recognizable, iSmash name and launched the first location to immediate success. The brand offers a dynamic mix of immersive experiences—including Rage Rooms, black light Splatter Painting, and Axe Throwing—designed to meet growing consumer demand for activities that prioritize experiences over possessions.

With several years of operational success behind it, iSmash has developed a proven business model known for low start-up costs, high gross margins, and strong unit economics. Franchisees benefit from a robust support system that includes a 40-hour training program, daily operational assistance, access to a national supply chain, and integrated marketing through the brand’s in-house digital agency. As the largest and most recognized Rage Room concept in the country, iSmash offers entrepreneurs a unique opportunity to tap into a high-growth segment with the backing of a trusted brand.

For more details on iSmash and to purchase a Package, visit https://ismashusa.com/. To learn more about the iSmash franchise opportunity, visit https://ismashfranchise.com/.

SOURCE iSmash

Media Contact:
Ava Dunlop
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