JETSET Pilates Targets Bay Area Expansion as It Builds Northern California Presence

Premium Pilates Franchise Looks to Grow Across San Francisco, Marin County, the Peninsula and Select East Bay Communities

MIAMI, Fla. // FranchisePR.com // July 7, 2026 — JETSET Pilates, the fast-growing modern Reformer Pilates franchise known for its premium, full-body workouts, is setting its sights on continued growth throughout the Bay Area, with plans to bring its elevated fitness experience to some of Northern California’s most wellness-focused communities.

The Bay Area represents a strategic growth market for JETSET Pilates. A review of 99 major U.S. counties placed five Bay Area counties in the top half nationwide for health, highlighting clear demand for premium fitness experiences in the area. To meet this, the brand is targeting communities including San Francisco, Marin County, the Peninsula and select East Bay markets, focusing on highly walkable, lifestyle-driven neighborhoods such as Palo Alto, Walnut Creek, Burlingame, Menlo Park and Santana Row, where boutique fitness continues to gain momentum.

JETSET Pilates is approaching full market saturation in the Bay Area, with only a handful of territories remaining. The brand has secured signed leases for four upcoming studios slated to open this year in Santa Clara Rivermark, Los Gatos, Walnut Creek, and San Francisco’s Marina District. Founding memberships are already on sale for the Santa Clara Rivermark location, signaling strong early consumer demand as the brand continues to expand its footprint throughout Northern California.

“The Bay Area is one of the most wellness-oriented regions in the country and aligns naturally with the JETSET brand,” said Tamara Galinsky, Founder and Brand President of JETSET Pilates. “Residents there place a strong emphasis on premium fitness and high-quality experiences, making it an ideal market for our modern approach to Pilates.”

JETSET Pilates is actively seeking single and multi-unit franchisees in the Bay Area to build on their growing momentum, with room for 18 to 20 studios strategically positioned throughout the region. This news comes as JETSET prepares to open its first Bay Area studio in the Rivermark neighborhood of Santa Clara in Summer 2026, located at 3914 Rivermark Plaza. Beyond that, there are several studios in various stages of development and site selection throughout the market, including the Marina District and Los Gatos.

“We see tremendous long-term opportunity across the Bay Area,” said Bert Albertse, CEO of JETSET Pilates. “We’re approaching the market thoughtfully and strategically, with a focus on high-density, wellness-oriented communities that align with our client demographic and lifestyle. We look forward to partnering with the right franchisees as we continue to build our presence throughout Northern California.”

For more information about JETSET Pilates and its franchise opportunity, please visit https://jetsetpilates.com/franchise/.

About JETSET Pilates
Founded in 2010 and franchising since 2022, JETSET Pilates has quickly become one of the
most attractive concepts in the boutique fitness franchise space, with over 400 studios open or in development across U.S., the U.K., and Australia. The brand is known for its 50-minute classes that combine strength, cardio, and Pilates-inspired movements for a full-body workout, focusing on connection, consistency, and wellness in every community it serves. JETSET Pilates now offers franchising opportunities to entrepreneurs in some of the largest and fastest-growing markets in the fitness sector. For more information, please visit https://jetsetpilates.com/franchise, or follow the brand on LinkedIn and Instagram.

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