Juice It Up! Doubles Down on Bakersfield Market with Second Location Opening

Popular California wellness brand expands footprint in Central Valley following strong community response

BAKERSFIELD, Calif., // FranchisePR.com // August 13, 2025 – Juice It Up!, California’s leading fresh juice and smoothie franchise, has opened its second Bakersfield location at Old River Ranch, marking significant growth in the Central Valley market just one year after the brand’s local debut.

The new store is owned and operated by experienced multi-unit franchisee Morey Mirkazemi, a longtime Bakersfield resident who brings nearly two decades of franchise operations expertise to the growing wellness brand. Mirkazemi’s success with the area’s first Juice It Up! location, which opened in 2024, demonstrated strong local demand for the brand’s signature offerings.

“When we introduced Bakersfield to Juice It Up! last year, the overwhelmingly positive community response confirmed what I already believed—there’s tremendous appetite here for a modern, better-for-you brand that doesn’t compromise on taste or quality,” said Mirkazemi. “This second location represents more than simple expansion. It’s our family-owned, locally-operated commitment to deepening our roots in this community.”

The new Old River Ranch location joins Juice It Up!’s growing network of California stores, offering the brand’s full menu of signature açaí bowls, made-to-order smoothies, and fresh-squeezed raw juices. The menu also features complementary snack options including artisanal Toasts, Pretzel Bites, and Waffles designed to fuel active lifestyles.

“We’re not just opening another location—we’re building lasting relationships and creating an uplifting experience with every visit,” Mirkazemi continued. “Our goal is to establish Juice It Up! as a true local favorite, where the atmosphere energizes you, our team members take pride in exceptional service, and every guest feels they’re part of something positive and enduring.”

For three decades, Juice It Up! has built its reputation on the philosophy of helping customers “Live Life Juiced!”—a commitment that extends beyond products to encompass a lifestyle focused on wellness, energy, and community connection. The brand’s emphasis on fresh, nutritious ingredients and customizable options has resonated strongly with health-conscious consumers throughout California.

The Bakersfield expansion reflects Juice It Up!’s strategic growth in key California markets, where demand for convenient, nutritious food options continues to surge among busy professionals, fitness enthusiasts, and families seeking better-for-you alternatives.

About Juice It Up!
Founded over 30 years ago, Juice It Up! is California’s premier fresh juice and smoothie franchise, specializing in açaí bowls, custom smoothies, fresh-squeezed juices, and wholesome snacks. With dozens of locations throughout California, the brand is committed to providing delicious, nutritious options that fuel active lifestyles while building strong community connections.

SOURCE: Juice It Up!