Juice It Up! To Enter Nevada With Douglas County Development Deal

June 13, 2025, IRVINE, Calif. – Juice It Up! is entering Nevada through a newly signed development agreement. The deal was inked by local franchisee and Marine Corps officer Sukhbir Toor, who will open the brand’s first Silver State location in Gardnerville by late summer.

“As we maintain brand momentum in the West, entering Northern Nevada is momentous for Juice It Up!, since it underscores our continued growth and appeal in untapped, high-potential markets and reinforces our commitment to smart, strategic expansion,” said Carlo Verdugo, VP of Operations and Business Development at Juice It Up!. “With a variety of active communities, numerous flourishing suburban hubs and increasing interest in wellness-focused dining, Northern Nevada is home to a significant concentration of future Juice It Up! guests, and Sukhbir is an ideal brand partner thanks to his invaluable local knowledge and shared passion for our mission.”

Juice It Up!’s strong position in the smoothie, bowl and juice segment continues to be fueled by a relentless focus on product innovation and a high-performance menu built around better-for-you offerings.

“As longtime fans of Juice It Up!, we saw an exciting opportunity to introduce a brand we genuinely admire to our community, and we’re deeply committed and look forward to making a positive local impact and building strong area connections with our new store,” said Toor. “We were drawn to Juice It Up!’s strong legacy of menu innovation and diverse offerings, plus the brand’s proven business model and firm position as a leader in the better-for-you segment.”

For 30 years, Juice It Up! has catered to consumers with smoothies, raw juices, and nutrient-rich açaí and superfruit bowls, crafted to support active, on-the-go lifestyles.

SOURCE Juice It Up!