LINE-X Advances in 2025 with Strategic Focus on Long-Term Success

Industry Leader Prepares for an Increase in Demand in Upfitting Services

CHARLOTTE, NC – LINE-X, a leader in the automotive up-fitting industry for over 30 years, is building on the strategic advancements of the past year and is focused to further reposition the brand for long-term success. The brand has prioritized full vehicle offerings and upgrades, revamped its website, and grew its social media to nearly 250,000 followers to position the brand for success in 2025.

In the last 90 days, LINE-X has also finalized five multi-location deals representing 17 new stores.

“As we enter a new year, we’re excited to build on the foundation we laid in 2024,” said George Lezon, Executive Vice President. “With industry trends showing an upward shift in the demand for advanced up-fitting solutions, we’ve expanded our services and products to meet these needs. Our goal is to adapt to the future of the industry while also shaping it with new solutions.”

Strategic Developments in 2024
In 2024, LINE-X introduced an updated lineup of bedliners, including Standard, Premium, and MAX options. The brand also expanded its product offerings through new partnerships with companies like XPEL for window tint and Weigh Safe for towing equipment and hitches.

Along with these exciting product releases, LINE-X launched a redesigned website and franchise sites featuring more detailed service pages, new localized content, and an online estimator tool, enabling customers to receive instant price range quotes for various LINE-X products. As part of its digital strategy, the company invested heavily in SEO, improving both search rankings and web traffic.

These efforts culminated in LINE-X being recognized as #1 in its category in Entrepreneur’s 2024 Franchise 500 Awards, underscoring its ongoing commitment to innovation and customer satisfaction.

Looking Forward to 2025

“With a refined business model, we are committed to meeting the evolving needs of the automotive industry,” said George Lezon, EVP. “2024 was a foundational year for us, as we repositioned the brand to allow for success in 2025. We are looking forward to pushing into new markets, sharpen our franchise model and continue to offer products and services that customers seek.”

The brand is targeting more than 20 states and provinces across the US and Canada to expand its presence. Having already achieved success in similar markets across the country, the brand is excited to bring its business model with multiple revenue streams and private products to more locations, especially as the automotive upfitting industry grows rapidly.

The company is actively seeking potential franchisees with a strong work ethic and a passion for customer service. For information about available franchise opportunities with LINE-X, please visit www.LINEXFranchise.com.
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About LINE-X:
Headquartered in Charlotte, N.C., LINE-X LLC (www.LINE-X.com) is North America’s leader of spray-on protective coatings and vehicle up-fit services. For over 30 years, LINE-X signature spray-on bed-liners and accessories have provided customers with enhanced surface coatings and professional installation services for their trucks, Jeeps, vans, and SUVs.