Matt Haddox Launches Senior-Focused Handyman Franchise TruBlue Home Service Ally in West County, MO

February 11, 2026 // FranchisePR.com // West County, MO – TruBlue Home Service Ally has announced the opening of a new location in West County. Recognizing the increasing need for senior home services that support aging in place, TruBlue is emerging in the booming handyman and senior home modifications industries.

One of the entrepreneurs is Matt Haddox—the franchise owner and local resident behind this upcoming TruBlue location in West County.

Matt Haddox worked in the corporate world as an accountant, managing teams in manufacturing and furniture industries. After watching his grandparents move out of their lifelong home after a fall, he knew he wanted to be able to do something to help local seniors avoid that experience.

“I wanted to do something with purpose that would help the community,” said Haddox. “My grandparents had to move into a home because of my grandpa’s fall and I saw the strain that it put on my parents. A lot of seniors don’t want to move out of their homes as they age. When I heard about the brand’s emphasis on serving seniors, I knew it was the right brand.”

“We couldn’t be more excited to bring TruBlue to West County, and we couldn’t have found a better partner to help us do it than Matt,” said TruBlue President Sean Fitzgerald. “As a country, we are experiencing a number of seniors who need help due to the rapid growth of the senior population. However, almost no one is offering home assessment, modifications and maintenance programs for seniors, despite staggering demand.”

An April 2022 report by the University of Michigan Institute for Healthcare Policy and Innovation found that 88% of adults aged 50–80 “felt it is important to remain in their homes for as long as possible.” TruBlue offers support both inside and outside of the home to help those seniors stay in their home longer. From adding grab bars and replacing door handles, to renovating tubs for easy access, the list of possible senior home modifications for safety and ease of use is vast.

Along with its focus on senior safety, TruBlue offers subscription- based home maintenance packages. Just like it’s important to maintain your car, it is equally as important to maintain your home, typically a customer’s most valuable asset. For busy adults and seniors, it can be hard to keep up with the demands of their homes. With various customizable, subscription-based services, customers can select a TruBlue home maintenance service package that fits the specific needs of their home and family, so they can enjoy hassle-free living.

One of the most popular TruBlue offerings is their Maintenance Plan which ensures regularly scheduled visits to handle home maintenance like changing batteries and lightbulbs or caulking sinks and tubs. For seniors in particular, TruBlue is dedicated to ensuring aging adults avoid potentially dangerous situations, like climbing ladders.

Now, as awareness around aging in place continues to increase and TruBlue makes waves in the industry, Fitzgerald says the team is excited to continue welcoming new franchise owners like Haddox into their system.

SOURCE TruBlue Home Service Ally