MilkShake Factory Opens First Tennessee Location in Murfreesboro Location on Saturday, February 28

February 17, 2026 // FranchisePR.com // Murfreesboro, TN – MilkShake Factory is officially entering a new state with the opening of its first Tennessee location in Murfreesboro. The new store officially opens on Saturday, February 28.

The Murfreesboro debut marks an exciting milestone for the family-founded brand as it continues its expansion and introduces its signature sweet experience to a new market.

To celebrate, the Murfreesboro MilkShake Factory will host a grand opening event on Saturday, February 28 from 12 PM to 4 PM, featuring a buy one, get one free offer on shakes, sundaes, and molten cups. Guests can also enjoy free MilkShake Factory T-shirts for the first 100 customers, a gift basket for the first guest in line, and a festive in-store atmosphere as the community gathers to welcome the brand to Tennessee.

The Murfreesboro location is owned and operated by franchise partners Jill and Kyle Mason, marking their first MilkShake Factory. The couple was drawn to the brand’s strong family foundation, rich heritage, and commitment to creating a welcoming community gathering place.

“What really stood out to us was the heart behind the brand,” said Jill Mason. “With two teenage daughters, we loved the idea of creating a place where families and friends can gather, celebrate, and make memories together. After visiting Pittsburgh and meeting the team behind the brand, we saw firsthand the care and pride that goes into every shake. The amazing milkshakes and chocolate barks certainly didn’t hurt either.”

Located within a major retail center along one of Murfreesboro’s primary growth corridors, the new store is surrounded by schools, family neighborhoods, and a 70-acre medical center campus, offering a convenient and welcoming destination for both everyday treats and special celebrations.

“Expanding into Tennessee is an exciting step for MilkShake Factory as we continue to grow into new markets across the country,” said Dana Edwards Manatos, Founder and CEO of MilkShake Factory. “We are intentional about the partners and communities we join, and Murfreesboro felt like a natural fit. Jill and Kyle embody the values our brand was built on, and we are proud to bring our century-old family tradition of chocolate and ice cream to the state of Tennessee for the first time.”

MilkShake Factory’s menu features an assortment of indulgent milkshake flavors, including fan favorites like Chocolate Dipped Strawberry and Campfire S’mores, alongside handcrafted sundaes, molten chocolate cups, and housemade chocolate treats. Every item is made with MilkShake Factory’s signature ice cream, created fresh in-store daily using the Edwards family’s exclusive recipe.

SOURCE MilkShake Factory®