Natural Hounds Enters the Raw Pet Food Category with Locally Made, AAFCO-Certified Meals

July 22, 2026 // FranchisePR.com // Long Island, NY – Natural Hounds today announced the availability of a new raw food line, effective August 1, in-store at Natural Hounds locations and online at NaturalHounds.com. The update adds a raw product line to the company’s offerings, with six complementary revenue streams: fresh cooked meals, raw food, treats and supplements, memberships, local delivery, and sample packs. The new raw line is produced in the company’s own open kitchens, batch tested for safety, and AAFCO-certified, providing a level of quality, transparency, and local production that is intended to align with standards used in the industry.

It’s a category with rapidly increasing and loyal demand and almost no local, professionally produced supply. Raw-feeding pet owners are among the most committed customers in the pet food market, yet their options have been limited to warehouse brands trucked in from out of state or local butchers blending meat with no certification, no testing, and no standards. Natural Hounds closes that gap. After a decade of producing fresh meals in-house, the brand already has the suppliers, the kitchen, and the operational expertise to deliver quality and nutritious pet food at scale. Now, they are bringing those same standards and expertise to a category that has been waiting for it.

“Our customers have been asking us for raw pet food for years, and we’re the rare company that can actually deliver it the right way — same trusted ingredients, same suppliers, made fresh in the same open kitchen we run every day. There’s a massive gap in this market, and we’re built to own it. This is us setting the standard for what locally made, certified raw should be,” said Conor Wooley, co-founder, Natural Hounds.

The raw recipes are closely related to Natural Hounds’ established cooked meals and use the same trusted suppliers. The formulation is refined from ten years of producing fresh food and tailored to exactly what raw-feeding customers look for. Like the cooked line, every raw recipe is complete and balanced to AAFCO standards, so customers know the food meets nutritional guidelines and provides all essential nutrients for a healthy diet.

Natural Hounds sends every production batch out for testing before it reaches a single customer, screening for bacterial contamination. Paired with AAFCO-certified complete-and-balanced formulations, it gives raw-curious owners the confidence to make the switch — and gives the brand a credibility advantage that warehouse and butcher-counter raw simply can’t match.

Most raw food ships in chubs — the ground-sausage-style tubes owners find frustrating to open and store. Natural Hounds packages its raw line in the same resealable 1- and 2-pound containers as its cooked meals, a small detail that solves a daily pain point for every raw feeder.

Additionally, the raw line is priced similarly to the cooked meals and is reported to be below some competitors on a per-30-pound basis, possibly due to in-house production.

The raw launch is described as involving in-house production and local sourcing, with the category not designating a single national leader.

SOURCE Natural Hounds