Oakwell Beer Spa Invites Arizona Craft Brewers To Partner In Next Wave Of Experiential Wellness

April 23, 2026 // FranchisePR.com // PHOENIX, AZ, TUSCON, AZ, SCOTTSDALE, AZ, DENVER, CO and HIGHLANDS RANCH, CO. – Oakwell Beer Spa is inviting craft breweries in the Phoenix-Scottsdale-Tucson markets to explore partnership opportunities.

Recognized by media outlets for spa rankings, Oakwell Beer Spa combines private spa suites with a rotating taproom featuring local craft beer, wine and non-alcoholic beverages.

The Phoenix, Tucson and Scottsdale markets have vibrant craft beer scenes and experiential hospitality; the brand notes that collaborations with local breweries are part of its social wellness model.

“Craft breweries are community anchors,” said Damien Zouaoui, who founded Oakwell Beer Spa with his wife Jessica. “When we enter a new market, one of our first priorities is building relationships with local brewers. That’s because Oakwell isn’t just about spa treatments. It’s about creating a social gathering space that reflects the character of the community.”

Since opening in Denver’s RiNo Arts District in 2021, Oakwell Beer Spa has operated near full capacity and has partnered with such local breweries as Denver Beer Co, Left Hand, WeldWerks, Avery, and Odell. Oakwell Beer Spa designed its second location in Highlands Ranch, Colorado to be a prototype that refines guest flow, operational systems and taproom integration.

Unlike traditional spas, Oakwell attracts a balanced mix of male and female guests, including many first-time spa-goers, by offering a relaxed, unpretentious environment. Guests begin their experience in the taproom before moving to private spa suites featuring soaking tubs infused with hops, barley and therapeutic herbs, along with infrared saunas and rain showers.

The combination of spa rituals and craft beer creates two highly desirable experiences under one roof: wellness and social connection.

“In the Phoenix, Tucson and Scottsdale markets, craft beer is part of the city’s identity,” said Jessica Zouaoui, co-founder and CEO. “By featuring local breweries in our taprooms, we give guests an authentic taste of their own community while introducing them to a new kind of wellness experience.”

The U.S. craft beer industry generated $28.8 billion in retail sales in 2024, according to the Brewers Association, underscoring the strength of the category and the loyalty of local consumers. At the same time, the global wellness economy continues to expand, driven by rising consumer demand for experiential and social self-care. Oakwell’s model connects these two movements.

Each Oakwell location rotates selections, co-hosts events and creates cross-promotional opportunities. For brewers, this provides exposure to a wellness-oriented audience seeking elevated, memorable experiences. For franchisees, it creates instant local integration and marketing momentum.

The Phoenix-Tucson-Scottsdale market has characteristics such as craft beer culture, tourism, population growth and demand for experiential retail.

“Beer brings people together. So does wellness,” Damien Zouaoui added. “Oakwell simply brings those two worlds into the same space.”

SOURCE Oakwell Beer Spa