Showhomes Seeks to Triple System Growth by 2028, Accelerating National Franchise Opportunity

Longest-Established Home Staging Franchise Brand Prepares to Celebrate 40 Years and Next Chapter of Growth

CORAL GABLES, Fla. // FranchisePR.com // July 2, 2026 — Showhomes, the luxury home staging franchise with 40 years of trusted industry expertise, is accelerating its national franchise expansion as it enters its next chapter of growth. Building on its legacy and a 22‑location footprint across 13 states, the brand is seeking to triple its system growth by 2028, with a focused pipeline of new studios in key U.S. markets. This growth initiative comes as the company approaches its 40th anniversary and builds on a series of recent moves designed to strengthen the brand’s national platform following its 2024 transition to franchisee-led ownership.

Founded in 1986, Showhomes operates more than 22 locations nationwide and has helped more than 25,000 homeowners and real estate agents showcase and sell over $19 billion in residential property. Under the leadership of Marisa Salas, Chairwoman, and Aurelio “Al” Salas, CEO, the company is scaling its franchise opportunity around the growing role of professional staging in a challenging real estate market, where sellers and agents are looking for ways to increase buyer interest, improve listing performance and protect home equity.

The expansion push comes as home staging continues to prove its value across the real estate industry. According to the National Association of Realtors’ 2025 Profile of Home Staging, 83% of buyers’ agents said staging made it easier for buyers to visualize a property as their future home, and 29% of real estate agents reported staged homes received a 1% to 10% increase in the dollar value offered. For Showhomes, the data underscores demand for professional staging services backed by consistent systems, local market expertise and a national brand.

“After the initial ownership transition, our focus was on building the systems, partnerships and support structure needed to position Showhomes for long-term franchise growth,” said Marisa Salas, Chairwoman of Showhomes. “Now, as we approach 40 years in business, we are ready to expand with a model that gives owners the ability to build a sophisticated service business while helping sellers and agents compete in a more selective market.”

A Franchise Model Built for Modern Real Estate

Since the Salas family acquired Showhomes Franchise Company in 2023, the leadership team has focused on strengthening onboarding, operations, training, technology and franchisee collaboration. The company has also expanded its platform through strategic initiatives such as its partnership with Titus, which allows participating homeowners and agents to defer staging, home updating and property preparation payments until closing, and its Major National Sponsorship of the Real Estate Staging Association (RESA), which supports professional education, networking and advocacy across the staging industry, and key Luxury Design Brand partnerships.

A Service-Based Business Built for Growth

The Showhomes franchise model is designed for engaged owners who want to build a sophisticated, relationship-driven business without a traditional retail buildout. While a design background can be helpful, it is not required. Franchisees benefit from:

• A 90-day ramp-up model designed to help owners launch quickly & efficiently
• Week-long headquarters training and a structured launch plan
• Multiple revenue streams, including vacant staging, occupied staging, interior design, listing preparation and home management
• National brand standards paired with local creative flexibility
• A collaborative franchisee network built around shared best practices and support

“The staging industry remains highly fragmented, but demand for professional, reliable listing preparation continues to grow,” said Al Salas, CEO of Showhomes. “Showhomes gives franchisees the tools, training, national credibility and strategic partnerships to deliver a service that helps homeowners protect their equity, helps agents elevate their listings and helps buyers see the full potential of a home.”

Showhomes is seeking qualified franchise partners in affluent metropolitan and suburban markets where professional staging can meaningfully impact days on market and overall sale price. The brand is targeting growth in markets across Florida, California, Arizona, Nevada, Georgia, Tennessee, New York, Connecticut, Massachusetts, Washington, D.C., Oregon, and Washington. Showhomes is seeking qualified franchise partners in affluent metropolitan and suburban markets where professional staging can meaningfully impact days on market and overall sale price. The brand is targeting growth in markets across Florida, California, Arizona, Nevada, Georgia, Tennessee, New York, Connecticut, Massachusetts, Washington, D.C., Oregon, and Washington.

For more information on franchising with Showhomes, please visit showhomesfranchise.com.

About Showhomes

Founded in 1986, Showhomes is the country’s leading luxury home staging franchise, helping homeowners and real estate professionals sell homes faster and for more. Showhomes studio locations specialize in transforming listings into market-ready showpieces that photograph better, attract more buyers and stand out in any market. With more than 22 locations nationwide, Showhomes has supported the sale of over 25K homes and 19 billion dollars in residential real estate. Rooted in responsiveness, design expertise and a proven process, Showhomes remains a trusted partner for sellers and agents looking to unlock the full potential of every property.

Find your local Showhomes studio – or learn more – at www.showhomes.com

SOURCE Showhomes

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