Swig Announces Six-Unit Deal in Boston

August 18, 2026 // FranchisePR.com // Boston, Mass.— Swig has signed a multi-unit franchise agreement with Athena Franchise Group to expand into the Greater Boston market. The six-unit agreement marks Swig’s entry into Massachusetts, bringing the brand’s highly customizable beverage experience to new communities throughout the region. The franchise group plans to open its first location in early 2027, further accelerating Swig’s nationwide franchise growth.

Ryan Nolan, a partner with Athena Franchise Group, is leading the project. With more than 12 years of restaurant industry experience, Nolan began his career as a crew member and progressed to franchise ownership. Throughout his career, he has built a track record of growing restaurant operations, leading teams, and introducing emerging concepts to markets.

“Swig has built a brand that’s unlike anything else in the beverage industry,” said Nolan. “Its ability to combine customization, convenience, and genuine community connection creates a guest experience that stands apart. Bringing that experience to the Greater Boston market represents an incredible opportunity, and I look forward to introducing more people to what makes the brand so unique.”

Swig operates in a growing segment within the beverage space, driven by consumer demand for customization, innovation, and convenience, and Daymaking moments of connection.

“Ryan has demonstrated an impressive ability to grow restaurant concepts while building meaningful relationships within the communities he serves,” said Alex Dunn, CEO of Swig. “He understands what it takes to scale a brand without compromising the guest experience, making him an outstanding addition to the Swig franchise family. We look forward to supporting his growth as he establishes Swig throughout the Greater Boston market.”

“We’re continuing to see strong interest from experienced multi-unit operators who recognize Swig’s long-term growth potential,” said Todd Smith, President of Swig. “Boston represents an outstanding opportunity for our brand, and Ryan’s operational expertise and entrepreneurial mindset make him well-positioned to establish Swig throughout the market while creating lasting connections with the communities he serves.”

Founded in 2010 in St. George, Utah, Swig has grown from a single drive-thru concept into a nationally expanding brand with more than 150 locations across 16 states. The brand’s growth is driven by its simple, scalable model, deeply loyal customer base, and ability to deliver a personalized beverage experience that resonates across generations.

SOURCE SWIG