The Big Biscuit to Open in Columbia, Missouri

July 16, 2026 // FranchisePR.com // Columbia, MO — The Big Biscuit, a modern All-American breakfast and lunch franchise concept known for its classic comfort food served with genuine hometown hospitality, has announced a signed lease for its latest location coming to Missouri. The restaurant will be situated at 503 E Nifong Blvd in Columbia and is expected to open in late 2026.

This will be the Umstattd family’s first Big Biscuit location, and they see significant growth opportunities ahead. Their franchise journey began when Kevin Umstattd opened his first Sonic Drive-In. Today, the family operates more than 30 Sonic locations across multiple states. Attracted to the morning daypart and streamlined operations established by The Big Biscuit VP of Operations, Scott Jayne, The Umstattds have been increasingly interested in diversifying their portfolio as they watched The Big Biscuit’s steady growth over the past several years. The Umstattds have a strong alignment between their operational culture and The Big Biscuit’s people-first, community-centric values.

“As a longtime restaurant operator, I know a people-first culture shapes the brand experience for guests and team members,” said Miles Umstattd. “We feel confident that The Big Biscuit, Columbia will be a restaurant the community cherishes for years to come.”

Second-generation franchisees, Corbin and Miles Umstattd, were drawn to The Big Biscuit’s high-quality food, genuine hometown hospitality, and commitment to people. The brothers will together lead the launch of the Columbia restaurant, with Miles overseeing training, daily operations, and team development, and Corbin managing marketing, HR, and community engagement.

“The Umstattds are ideal franchisees to grow and strengthen The Big Biscuit brand. They have years of experience, established operations teams, and are committed to adding real value to their people and guests,” said Marita Swift, vice president of Strategic Growth at The Big Biscuit. “We’re looking forward to the Columbia location debuting later this year and are eager to bring a consistent, high-quality breakfast and lunch experience to the community.”

The Big Biscuit, which opened its first franchise location in 2020, is actively expanding with franchisees passionate about bringing a community-first breakfast concept to new markets. Ideal candidates have restaurant experience, strong operating teams, and a hunger for growth. The brand is currently focused on finding the right franchise groups and sees next steps for expansion across a variety of regional communities throughout Texas, Missouri, and Arkansas.

For more information about franchise opportunities, visit: https://bigbiscuitfranchise.com.