The Swing Bays Lands Another Multi-Unit Deal with Marine Corps Veteran, Shaun Kelley

March 24, 2026 // FranchisPR.com // Clayton, NC, — The Swing Bays continues its coast-to-coast expansion with another multi-unit development deal in North Carolina, led by its third franchisee, Shaun Kelley.

Bringing more than 35 years of business experience and prior service in the Marine Corps, Kelley has long prioritized people—a philosophy he shares with the Swing Bays and one that led him to sign the deal in Clayton.

“From early on, when I first joined the Marine Corps, people have been at the center of everything I focus on first,” said Kelley. “There’s a really strong correlation between that and the Swing Bays philosophy.”

Dustin Miller, PGA Professional and co-founder of the Swing Bays, says the vision has always been to make golf more approachable, educational, and community-driven—giving golfers a place to grow their game year-round.

“From day one, we wanted to create a space where golf feels welcoming, not intimidating. The Swing Bays is about helping golfers improve—building skills, confidence, and connections within a supportive community,” said Miller.

While sharing identical deep core values that Kelley prioritizes, he saw an opportunity in the Swing Bays to reach beyond his experience in the day-to-day operations he oversaw for others.

“I’ve built businesses for other companies for many years and run companies successfully for many years,” said Kelley. “It’s time to do something on my own and build something that is mine.”

Beyond centering human connection at the core of everything this franchise does, what draws prospects to the Swing Bays franchise? For golf lovers, it’s a home away from the course. For franchisees, it offers eight revenue streams, low overhead, and, since it was co-founded by Dustin Miller, it ensures expert instruction and a golfer-focused experience.

To support the expansion of this experience, the Swing Bays has partnered with Fransmart, a franchise development company founded by Dan Rowe that has been helping franchises grow for 25 years. Fransmart has successfully helped brands like Five Guys, QDOBA and The Halal Guys expand worldwide. Through the partnership, the Swing Bays franchisees receive guidance on real estate site selection, operations and marketing strategy. Fransmart also provides support for grand opening execution and continued assistance as franchisees scale their operations.

“Looking ahead, we see the Swing Bays becoming the go-to destination for golfers to connect year-round and get better, longer—building their skills over time, not just hitting balls,” said Rowe. “For franchisees, it’s a model built on multiple revenue streams and strong unit economics. We’re just getting started.”

SOURCE The Swing Bays