Uni K Wax Franchise Announces Heather Harris as CEO
July 30, 2024 – Uni K Wax has appointed Heather Harris as its new CEO. Harris, with a proven 30-year track record in driving revenue and profit growth for some well-known brands, is set to lead Uni K Wax into a new era of franchise growth and brand development.
“I knew I wanted to get back into the health and wellness space, and I saw a great opportunity for entrepreneurs by providing them with a repeatable recurring revenue and consistent consumer frequency model,” said Harris.
Harris wanted to join a brand with a long history of success and lots of runway ahead, and Uni K Wax fit that criteria. Noemi Grupenmager, the original founder of Uni K Wax, was inspired to create the brand in 1993 to provide a better hair removal option. She developed a proprietary wax formula that’s both all natural and gluten free for her teenage daughters who, like her, struggled with celiac disease.
“Noemi’s story resonates with me, personally, as my mother-in-law also has celiac. I appreciated the desire to develop an all natural, gluten free solution. Our product is unique in the industry, and is a strong difference maker in the industry,” said Harris.
Harris brings a wealth of experience from her previous leadership roles at Calvin Klein, Donna Karen Intimates and CycleBar. As president of CycleBar, she grew the business from four boutique fitness studios to over 250 locations, culminating in a successful sale to a private equity firm.
Harris served as chief operating officer at Five Seasons Sports Clubs, where she successfully led employees through the pandemic while increasing membership, revenue and profitability. Most recently, she served as president of Intelligent Office, where she positioned the company for sale within just 15 months.
At a foundational level, Harris has a passion for helping people grow their businesses. Throughout her 30 year career, Harris has developed a deep appreciation for the diversity of opportunities and support that franchising offers entrepreneurs.
Harris’ vision for Uni K Wax is clear: to expand its footprint while maintaining the exceptional quality and customer satisfaction that have become the brand’s hallmark. She emphasizes the importance of leveraging the company’s brand reputation to achieve this goal — a goal she is approaching with incredible enthusiasm.
“Uni K Wax has a longstanding reputation of delivering amazing customer service,” Harris said. “In fact, I was recently approached twice in the airport by Uni K Wax customers telling me how much they love this brand. We have something very special here at Uni K Wax.”
One of Harris’ immediate priorities is to drive the brand’s membership model and expand its service offerings. “We specialize in Brazilians and bikinis and have been a leader in this industry for over 30 years,” Harris said. “Our customers value our natural, chemical-free wax and excellent service. Our goal is to highlight the benefits of our natural wax and incredible in-studio service by encouraging membership trials and fostering brand loyalty as a result of our superior quality and value.”
SOURCE Uni K Wax