Upgrade Labs Set to Open New Location in Park City

The world’s first biohacking facility is set to open its second franchise facility in Utah this August

 

PARK CITY, Utah. – Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof Coffee founder Dave Asprey, has opened a new location in Utah. Located in Park City at 6030 Market St., Suite 135, this is the brand’s newest facility. The location will be celebrating its entrance into the community by hosting a grand opening event the weekend of Oct. 11 – 12. The event will include tours of the new center, an introduction to the brand’s performance and recovery technology, opening week discounts, prize raffles and more. Mayor, Nann Worel, will be joining the festivities Oct. 11 at 2:45 p.m. and a meet and greet with brand founder, Dave Asprey, will take place on Oct. 12.

 

The new Upgrade Labs location is owned by Logan Jones-Olson and his partner, Kristen Roscher. After a successful corporate career in analytics and consulting, Jones-Olson chose to undergo this new venture to pursue his passions. From a young age, he dreamt of owning his own business and recently discovered the appeal of the franchising model. Driven by a strong desire to improve and optimize his health, he embarked on a journey to not only better himself, but improve the lives of others in his community. A longtime fan of Asprey’s, he discovered Upgrade Labs while listening to one of his podcast interviews, and was immediately interested in the brand. Together with Roscher, he visited the existing Riverton, UT location of Upgrade Labs, and was sold. 

 

“Opening an Upgrade Labs location is a dream come true for me,” said Jones-Olson. “As someone passionate about health and wellness and the mission of self-improvement, I am thrilled to bring a business to Park City that aligns with my values and goals, as well as the goals of those in the community. Upgrade Labs has a brilliant business model that will allow us to make a positive impact on others’ lives, promoting healthier and happier lifestyles.”

 

Jones-Olson has seen first-hand the true impact of Upgrade Labs’ innovative services. For years, he suffered from a pinched nerve leaving him unable to reach full movement of his hand, and tried many proposed solutions with no improvement. After discovering Upgrade Labs and their PEMF (Pulsated ElectroMagnetic Field) Therapy, he saw vast and speedy progress in his range of motion. Upgrade Labs’ performance and recovery technologies have also relieved his chronic back pains and aches, unlike anything he has seen before, and he now looks to bring these life-changing services to his home community of Park City.

 

“I look forward to providing the same transformative services that have helped me to others in my community,” continued Jones-Olson. “Whether you’re looking to improve yourself physically or mentally, the services offered at Upgrade Labs cater to everyone. We aim to help people create efficiency in their lives and embrace our philosophy of working smarter, not harder.”

 

Upgrade Labs was founded in 2017 by Asprey with a mission to help people reach their highest levels of performance through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Upgrade Labs locations offer innovative performance services like AI Cheat Machine™, providing a week’s worth of resistance training in just 15 minutes. They also provide unique recovery services, including Big Squeeze™, promoting water loss, body slimming, and toxin elimination. Members experience stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep, and more. Recently, Upgrade Labs added Cryotherapy to its U.S. franchise model, which chills the whole body for two to three minutes at -166 to -220 degrees to help decrease inflammation, boost metabolism, and significantly increase deep and REM sleep.

 

“We are thrilled to welcome Logan into the Upgrade Labs family,” said Asprey. “His passion for health and wellness and the Upgrade Labs mission make him the perfect fit to introduce our services to Park City, and we are confident in his ability to help transform the lives of those in the community.”

 

For more information on Upgrade Labs Park City, please visit https://upgradelabs.com/park-city/, or call (435) 200 – 4757.

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About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of changing the environment around you and inside you, so you have more control over your own biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive, and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit https://www.upgradelabs.com/.