Waterloo Turf Builds Franchise Footprint in Dallas-Fort Worth

Texas-based Premier Synthetic Turf Franchise Grows Presence in Lone Star State

AUSTIN, TX. // FranchisePR.com // – Waterloo Turf, the premier turf and synthetic grass franchise dedicated to helping people get their Saturdays back, has signed several new territories in North Dallas. Additionally, Waterloo Turf will be doubling down on building a presence within its home state of Texas, with new franchise agreements signed in Waco and College Station. This brings the total territory count in Texas to 27.

Franchise partner Stephen Tong will be overseeing service throughout Waco and College Station. Like many Waterloo franchisees, Stephen has a background in law enforcement, having been a Deputy Sheriff, a member of SWAT, a K9 Handler, a Field Handler, a Field Training Officer, and a Detective in the Major Crimes Unit. After 10 years in Law Enforcement, he decided to pursue his dream of becoming an entrepreneur.

“While looking for business opportunities, I came across Waterloo Turf. I knew it was a perfect match because of the brand’s vision, mission, and team-mentality culture,” Tong said. “A lot of my previous experience in project management within Law Enforcement has helped tremendously on my journey to business ownership. Waterloo Turf made it so easy to transition despite my lack of experience; the software and support they give to franchisees is unmatched.”

With nearly 20 years of corporate leadership behind him, franchisee Zephrin Allen will be serving areas throughout North Dallas such as Mckinney, Rockwall, Plano, Princeton, Anna, and Greenville. Hailing from a successful career in corporate America, Allen has built a reputation as a strong leader managing large teams and complex operations. This background laid the foundation for his pursuit of a franchise: a chance to leverage his management and strategic skills in his own venture.

Texas is booming with opportunity for franchise growth, thanks to its low taxes, business-friendly policies, and fast-growing population. According to Medium, Texas boasts no state income tax, which is a significant advantage for businesses and individuals alike. Furthermore, the state has a robust infrastructure, and a diverse and skilled workforce.

“Expanding into Waco, North Dallas and College Station is an exciting next step for us in Texas, our home state. With local owners on the ground, we can provide exceptional and personalized services for both families and businesses,” said Tim Lovett, Co-Owner and CEO of Waterloo Turf. “From creating low-maintenance yards that give families more time to enjoy their weekends, to helping businesses improve their spaces and serve their customers, it’s all about making a positive difference in the everyday lives of people in these communities.”

Having only launched its franchise opportunity in December 2024, the brand has garnered tremendous franchise interest with a current total of 32 territories under development. With an established presence in Texas, Arizona, Idaho, Colorado and Tennessee, the brand continues to target major metropolitan areas in the Sunbelt to expand its franchise footprint.

Led by top leaders in both franchising and turf and backed by investors with over 60 years of combined franchise experience across 13 different brands, Waterloo Turf’s franchise opportunity was built off proven, streamlined operations and ongoing corporate support. Waterloo Turf is seeking franchisees with a “team captain” mindset, offering a 10% discount to owners who are ex-NCAA athletes and ex-military.

For more information, please visit https://waterlooturf.com/own-a-franchise/

About Waterloo Turf

Founded in 2021 and franchised since December 2024, Waterloo Turf offers a unique opportunity for franchisees to enter the growing turf industry with a low upfront investment and minimal overhead. Waterloo Turf offers services for both residential and commercial-based projects, delivering high-quality turf solutions for a wide range of properties including luxury homes, commercially owned areas, dog parks, daycares, schools and more. Waterloo Turf promotes the ideal lifestyle of “Getting your Saturdays Back,” allowing families and friends to focus on spending quality time together in their outdoor space.

SOURCE: Waterloo Turf