Waxxpot Launches Monday MANdays™ Across All Locations

August 23, 2024, COLUMBUS, OH – Waxxpot is reshaping the waxing industry with Monday MANdays™ – a program aiming to remove the stigma surrounding male body waxing by making it more accessible than ever before. The ongoing promotion, available across all 24 Waxxpot locations, offers exclusive bundles featuring popular male waxing services at a discounted rate. These bundles will be available every day of the week, with discounted pricing offered on Mondays.

“Launching Monday MANdays™ is a collective effort to not only destigmatize male waxing, improving the ratio of male to female clients, but also to increase our client base across all locations, both corporate owned and franchisee owned,” said Michael Abramson, COO & President of Waxxpot. “Our business model allows for both passive and active revenue streams through the purchase of packages, one-time services and product purchases. Alongside the fact that our client demographics are majority adult women, the program will serve to increase a revenue stream at each location by further tapping into the male demographic.”

Waxxpot has inclusivity, and while these bundles are aimed at male clients, each service bundle is available to everybody – regardless of gender or anatomy.

To pinpoint the success of the campaign, Waxxpot locations will utilize Zenoti, the cloud software and marketing program that allows for real-time tracking of customer data focused on micro-targeting and driving first time guests to the store. The brand also utilizes customer retention technology including an exclusive automated text platform that centralizes customer communication and allows each franchisee to always respond quickly and aligned with Waxxpot’s brand voice.

SOURCE Waxxpot