Woofie's Expands Michigan Franchise Footprint

• Woofie’s Expands National Franchise Footprint with Opening of Farmington Hills, Michigan Location Led by Former Automotive Executive
• Automotive exec accelerates into life-long dream of entrepreneurship with launch of Woofie’s pet care franchise, invites public, pets to celebrate grand opening

Farmington Hills, MI // FranchisePR.com // June 1, 2026 — Woofie’s of Farmington Hills, a mobile pet service franchise offering pet grooming, dog walking, and pet sitting throughout Southeast Michigan (in Franklin, Bloomfield Hills, and Novi) is announcing its grand opening. The public and leashed dogs are invited to celebrate at its “Paws and Pampering in the Park” grand opening event at Shiawassee Park in Farmington, Tuesday, June 9, from 3:30 to 6:00 p.m. This is the third Woofie’s franchise in Michigan, with others in Grand Rapids and Rochester Hills.

Woofie’s of Farmington Hills offers combined personalized services of pet sitting, dog walking and mobile grooming, with clients receiving a complimentary initial consultation to identify pet and owner needs. Woofie’s high-tech mobile grooming spa, featuring the owner’s beloved 6-year-old cocker spaniel Onyx, comes to owners and pets, and Woofie’s offers 24/7 access to vet telehealth for pets in its care (through Pet Vet Connection), as well as the ability to access real-time GPS tracking of pet activity, journals, photos, schedule services, and communicate with providers via the Woofie’s app.

Woofie’s of Farmington Hills is owned and operated by Michele Peterson, a longtime Farmington Hills resident with 30+ years of experience in senior leadership roles across automotive and marketing technology. Hailing from a family of business owners, Peterson always aspired to entrepreneurship. Prior to launching Woofie’s, she held senior/executive positions at Publicis Groupe, Ford, and other global brands, where she focused on growth strategy, customer experience, and operations. She brings that same structured, service-oriented approach to providing reliable pet sitting, dog walking, and grooming with Woofie’s of Farmington Hills. She is joined by son, recent Miami of Ohio University grad, Gabriel, as Operations Manager, and a growing team of groomers, walkers, and pet sitters.

“I’m bringing my entrepreneurial dream and Fortune 500 experience to personalized neighborhood pet care with Woofie’s of Farmington Hills. We are built on a simple promise: professional pet care with a personal touch,” says Michele Peterson, owner of Woofie’s of Farmington Hills. “We are your neighbors, your partners, and your go-to team, rooted in the local community, focused on providing reliable, compassionate care. Whether it’s a midday dog walk, mobile groom, or overnight pet sitting, we treat every pet like family and every client like a VIP.”

Beyond business operations, Peterson is actively involved in the Farmington Hills and greater Detroit community. She is a member of Alpha Kappa Alpha Sorority and the Detroit Chapter of The Links, focused on service, education, and community impact. She also partners with local initiatives such as the Heavenly Paws foster program, offering service discounts to individuals fostering pets.

Visit Woofie’s of Farmington Hills for more information.

About Woofie’s
Founded in 2004 and franchising since 2018, Woofie’s is the first and only franchise in the professional pet care services industry to offer combined services of pet sitting, dog walking and mobile pet spa services. Woofie’s is further set apart by its completely customizable services and focus on customer service. Today, there are 79 locations open and operating in Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, and Wisconsin. For more information, visit www.woofies.com.

About Authority Brands
Authority Brands’ companies include 15 leading home service franchise brands: America’s Swimming Pool Co., Benjamin Franklin Plumbing, The Cleaning Authority, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, Service Team of Professionals Restoration and Woofie’s. Together, these brands provide home services through more than 2,700 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology and operational support. See www.authoritybrands.com for more information.

Media Contacts:
Hilary McCarthy
hilary@clearpointagency.com
774.364.1440