Your Pie Targets Scalable Growth Across High-Demand Southeast Markets

Atlanta-based Pizza Franchise Explores High-Potential Markets with Expanded Digital Capabilities and Broad Menu Appeal

ALPHARETTA, GA. // FranchisePR.com // April 28, 2026 – Your Pie, the Ischia-inspired pizza brand known for its customizable brick-oven pizzas and open-kitchen dining experience, is targeting consistent, scalable growth across the Southeast, with a focus on the Metro Atlanta, the Chattanooga-Knoxville-Nashville corridor, and Columbia.

The Southeast is showing a clear pattern of sustained population growth, rising household spending and a strong demand for fresh, differentiated fast-casual concepts. According to the U.S. Census Bureau the broader South added nearly 1.8 million residents between 2023 and 2024, and consumer spending increased across every state in 2024. These areas continue to reward brands that operate efficiently, offer a distinct guest experience and bring a differentiated approach to the category.

“Focusing on the Southeast markets is big for Your Pie right now, especially with the growing population and demand for something new in those areas,” said Ken Caldwell, CEO & Head of Development of Your Pie. “We believe that these markets resonate exceptionally well with our brand and will give us the opportunity to expand in communities that value concepts like Your Pie.”

Your Pie is positioned for growth in these areas with an updated business model designed to support efficient, scalable expansion. The redesigned restaurant format, featuring a smaller footprint, streamlined kitchen operations and an improved ordering experience, makes the concept adaptable for a range of growing suburban and high-traffic retail environments. At the same time, expanded online ordering, broader catering capabilities and investment in non-traditional locations allow the brand to meet rising off-premise demand while maintaining the in-restaurant experience that has long defined Your Pie.

Beyond its customizable brick-oven pizzas, Your Pie’s expanded menu of baked pastas, salads, wings, sandwiches, gelato, craft beer and wine broadens its appeal across a variety of dining occasions, making it well-suited for family meals, group gatherings, campus settings and everyday fast-casual visits.

“With the recently evolved operating model, Your Pie is focused on the right markets, not just more markets,” said Lisa Dimson, CMO of Your Pie. “We are building for long-term success, and these areas give us the opportunity to grow in a way that is both strategic and sustainable.”

Inspired by a honeymoon visit to the Italian island of Ischia, founders Drew and Natalie French set out to bring the island’s vibrant food culture and wood-fired pizza tradition to the U.S. That vision came to life in 2008 with the opening of the first Your Pie in Athens, Georgia, where the brand introduced a fast-casual experience centered on customizable brick-oven pizzas, hand-tossed dough and fresh ingredients. As it looks ahead, Your Pie is building on that foundation with a focus on strategic growth across high-potential markets, operational strength and continued franchisee support.

For more information about Your Pie and its franchise opportunities, visit https://yourpie.com/.

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About Your Pie

Founded in Athens, Georgia in 2008, Your Pie is the nation’s first fast-casual pizza franchise. Inspired by founders Drew & Natalie French and their Italian family heritage and recipes, the brand was built on the idea that great food and genuine hospitality bring people together. Today, Your Pie’s support center is based in Alpharetta, Georgia, and the brand has more than 60 locations nationwide. Known for its brick oven–baked pizzas made with artisan dough and fresh ingredients, the menu also features wings, hand-crafted sandwiches, pasta, fresh salads, gelato, and craft beer. Guided by the belief that pizza makes everyday moments better, Your Pie is proud to serve guests in the neighborhoods it calls home. Learn more at yourpie.com.

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Grace Skowron

Franchise Elevator PR

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Contact: Grace Skowron | Franchise Elevator PR | gskowron@franchiseelevator.com