Youth Athletes United Secures Growth Investment to Deepen Franchisee Support and Expand Access to Educational Youth Sports Programming

Investment Strengthens Resources for YAU’s Local Franchise Owners and Helps More Children Discover the Fun of Active Play and Foundational Sports Skills

NEW YORK // FranchisePR.com // August 11, 2026 — Youth Athletes United (YAU), the franchisor of the country’s leading educational youth sports brands – Soccer Stars, Amazing Athletes and TGA – Tennis, Golf & Pickleball – announced today a growth investment from Falfurrias Capital Partners. The resources will strengthen the tools, training and operational support available to YAU’s network of local franchise owners and expand accessibility to children in the communities they serve. YAU Co-Founders CEO Adam Geisler and President John Erlandson will continue to lead the company alongside its founding management team.

For more than two decades, YAU’s portfolio of brands has helped children across the country build a lifelong love of movement through structured, curriculum-based programming focused on fundamental skills, teamwork, and fun – all delivered through YAU partnerships with schools, early childhood education centers, parks, and community spaces families already use. YAU’s model is centered around fun, accessibility, participation, and skill-building for every child.

“Each franchise brand within the YAU family is a proven, decades-old business with a loyal customer base, strong unit economics, and plenty of expansion opportunities in their respective markets,” said Adam Geisler, CEO and Co-Founder of Youth Athletes United. “These incremental resources will be invested into the infrastructure, territory, and marketing support that current and future franchise owners will directly benefit from to build their local businesses.”

YAU’s franchise brands include Soccer Stars, Amazing Athletes and TGA. Each provides a unique franchise opportunity for qualified candidates.

• Soccer Stars is one of the nation’s leading educational soccer franchises and one of YAU’s largest brands by territory count. Soccer Stars gives franchise owners a low-overhead, non-brick-and-mortar business model, running programming out of parks, schools, and community facilities.
• Amazing Athletes is YAU’s largest brand by franchise count and the country’s leading multi-sport enrichment program for children ages 1 to 7. Amazing Athletes offers franchise owners an expanded territory map and a broadened service menu spanning sports, fitness, and character-building curricula focused on child development.
• TGA is the country’s leading junior golf, junior tennis, and youth pickleball enrichment franchise, with territories spanning more than 20 states and serving children ages 6 and up. TGA has substantially grown its franchise network and, with a curriculum that caters to older children, it provides both new and existing YAU franchise owners with an incremental revenue stream.

“We are excited to accelerate what has already made YAU one of the fastest-growing franchisors in youth sports – a scalable, multi-brand model that lets a local franchise owner start with one territory and, if interested, grow into several,” said John Erlandson, President and Co-Founder of Youth Athletes United. “Whether someone already owns a Soccer Stars, Amazing Athletes, or TGA Premier Sports territory or is exploring their first franchise with us, this is the moment to grow with YAU.”

Boxwood Partners acted as the exclusive financial advisor to Youth Athletes United. Einbinder, Dunn, Dimitri & Bayer LLP served as franchise and mergers & acquisitions counsel to Youth Athletes United.

About Youth Athletes United:

Youth Athletes United is a multi-brand youth sports and enrichment franchisor of Soccer Stars, Amazing Athletes and TGA Premier Sports. Founded in 2018 and built on brands with 20-plus years of individual operating history, YAU delivers curriculum-based sports programming through a network of more than 400 franchise territories at schools, early childhood education centers, parks and community spaces nationwide. YAU’s mission is to grow sports and help more children develop confidence, teamwork and a lifelong enjoyment of physical activity through accessible sports programs.

For more information, including current franchising opportunities, visit www.youthathletesunited.com.

Media Contact
Matt Ritter
Founder & CEO
C: 954-647-3383
hera-group.com