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Site Selection

What Site Selection Is

Site selection is the process of finding the best location for a new franchise unit. The right site can significantly impact revenue and long-term success.

Factors Considered

Foot traffic and visibility
Local demographics and income levels
Competition and market saturation
Accessibility and parking
Lease terms, utilities, and zoning

Who Is Involved

Some franchisors provide site selection support or approved consultants, while others leave it to the franchisee. Using franchisor guidance often ensures compliance with brand standards.

Why Site Selection Matters

Even a strong brand can struggle in the wrong location. A well-chosen site helps generate consistent traffic, sales, and a strong customer base.

Legal Disclaimer

This content is for educational purposes only and is not financial, legal, or investment advice. Always consult qualified professionals when selecting a franchise location.

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