Validation

What Validation Means

Validation is the process of speaking with current franchisees to understand their experience with the brand. It’s a critical step for prospective franchisees to confirm what the franchisor presents in the FDD and marketing materials.

Why It Matters

Talking to existing franchisees gives you insights into:

• Day-to-day operations

• Profitability and challenges

• Support from the franchisor

• Accuracy of financial claims (like Item 19)

Validation helps you make an informed decision before signing a franchise agreement.

How to Validate

• Contact multiple franchisees, ideally in different regions

• Ask about start-up costs, revenue, and operating challenges

• Inquire about training, support, and the franchisor’s responsiveness

• Look for patterns in positive or negative feedback

Legal Disclaimer

This content is for informational purposes only and does not constitute financial, legal, or investment advice. Always consult qualified professionals before making franchise decisions.